Situation: The client is a F500 Defense contractor, specializing in aircraft, Naval ships and information technology. Sales are mainly in the USA or through the U.S. government to NATO countries.
Challenge: Our client’s growth rate followed the increase in defense spending over the past 20 years. With rapid decreases in defense spending over the past 5 years, sales have decreased. The company needed to arrest the sales decline, get into adjacent markets and train their account managers how to “sell”
Growth Strategy: We devised special sales training program for selling to the government. We rolled this training out to many locations across the country. Most of the attendees had taken the CPQ/sales aptitude assessment and had a high aptitude for “hunter” sales.
Result: The company has arrested the sales decline, is now on a growth strategy and is opening up adjacent markets.
"Sales cycle times decrease from 15 months to 6 months"
Situation: Our client is a F500 defense contractor specializing in submarines, tanks, space and surveillance systems and intelligence services.
Challenge: With sequestration, the Nation’s defense budget has been decreasing rapidly. The portion of the company providing intelligence services needed business development training to reverse the decline in sales.
Business Development Strategy: Our sales consulting service devised a growth strategy for the company. It needed to be totally customized because of the classified nature of the intelligence services. We provided the sales aptitude assessment to all attendees and provided the BD training.
Result: The services division is now managing sales with much shorter sales cycle times. (15 to 6 months)
John Asher's impact as a trainer and a keynote speaker
Watch the ASHER trainers in action and what attendees are saying
Aptitude assessments and why they're integral for building the sales team
Hear first-hand from clients on ASHER's training and business impacts
Overall, a wonderful seminar! It was stimulating, interactive and fun! The role playing was particularly effective, especially the listening and closing exercises. Our engineers would really benefit from this training as they do a lot of selling
Ian Smith, Sales, Edison Welding
A really excellent sales seminar! MUCH better than any other that I have attended. The examples used during the day were very helpful in relating to the material. We need to implement a formal sales process like the one taught so that we can quickly increase sales.
Kendell Malenchok, CSR
Very effective! A common sense, logical and fact- based approach. Most useful was learning the top ten skills and the application of the sale aptitude questionnaire (CPQ). Other operation, Division and Program mangers responsible for generating new business could use this training.
Alion Science & Technology
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