"Multi-national company grows rapidly, doubling in less than two years"
Situation: Our client is an Israeli company with Global sales and a large manufacturing facility in China. They provide electronic components for wireless systems.
Challenge: Revenue targets were not being met
Growth Strategy: Provided the sales aptitude assessment to 700 people. Provided CPQ development consulting to the Executive team. Provided B2B sales training to the sales force globally.
Results: Company doubled in size within two years
"Revenue growth rate for multi-national increases from 8% to 22"
Situation: Our client is a very large multinational company based in China with offices worldwide including in the U.S. The company makes industrial ball bearings and related equipment for very small to very large applications.
Challenge: The company BOD requires a 20% growth rate year over year. When we started work for the company, the previous year’s growth rate was 8%. The company has 15 sales directors, 50 regional sales managers and 500 sales people.
Company Growth Strategy: We started with an offsite with the VP of sales and 15 sales directors to develop an overall marketing strategy. Next, the sales aptitude assessment was given to the directors, sales managers and hundreds of sales people. Several sessions of CPQ consulting were delivered. The next offsite consisted of the same management team. They developed a plan to improve 15 sales and marketing processes. Our B2B sales training program was also delivered.
Results: The growth rate of the company increased from 8% to 22% and is currently on a 30% revenue run rate, increasing every month.
"Multi-national Finnish company increases sales by 42%"
Situation: The client is a multi-national company based in Finland with operations throughout Europe. They manufacture and sell hydraulic components.
Challenge: The operation in China started up well, but after several years, sales slowed down. The company needed a growth strategy in China.
Growth Strategy: We conducted an initial strategic planning session to set the vision and strategic goals for the company. We then assisted the company in improving their B2B sales training and marketing processes, administered the CPQ, sales aptitude assessment, to all customer facing people and trained the salespeople and account managers on how to sell over the next year. Our CEO provided executive coaching to the company CEO. Additional, our GM in China provided HR consulting to the company’s director of HR.
Result: Sales up by 42% in the first year after the assessments, B2B sales training, process improvement and sales and marketing processes had been implemented. Several large new customers were closed and several adjacent markets opened.
John Asher's impact as a trainer and a keynote speaker
Watch ASHER Trainer, Kyla O’Connell, help new salespeople feel like experts!
Watch ASHER Trainer, Steve Johnson, capture audiences with his amazing background and stories that cement new information and techniques!
Hear first-hand from clients on ASHER's training and business impacts
One of my VPs put it to use Monday. Using the closing techniques you taught in the training, he got agreement from the gov't customer to move forward...We have paid for your training many times over in less than a week!
SVP, General Manager, TAPE, LLC
Overall, a wonderful seminar! It was stimulating, interactive and fun! The role playing was particularly effective, especially the listening and closing exercises. Our engineers would really benefit from this training as they do a lot of selling
Ian Smith, Sales, Edison Welding
I have over 20 + years’ experience in professional sales. I have sold tens of millions dollars of advertising and creative services in my career. I have attended Dale Carnegie, Zig Ziegler and many other sales seminars. It is with conviction and certainly that I say your sales seminar is the best I have ever attended! ASHER provides focus, understanding and real time, relevant insight for today's competitive sales environment
Jim Rush, EVP, Partner
Let's Talk About Growing Your Business
We're ready to help. Let's hear some of the challenges you face on taking your business to the next level.