"Multi-national company grows rapidly, doubling in less than two years"
Situation: Our client is an Israeli company with Global sales and a large manufacturing facility in China. They provide electronic components for wireless systems.
Challenge: Revenue targets were not being met
Growth Strategy: Provided the sales aptitude assessment to 700 people. Provided CPQ development consulting to the Executive team. Provided B2B sales training to the sales force globally.
Results: Company doubled in size within two years
"Revenue growth rate for multi-national increases from 8% to 22"
Situation: Our client is a very large multinational company based in China with offices worldwide including in the U.S. The company makes industrial ball bearings and related equipment for very small to very large applications.
Challenge: The company BOD requires a 20% growth rate year over year. When we started work for the company, the previous year’s growth rate was 8%. The company has 15 sales directors, 50 regional sales managers and 500 sales people.
Company Growth Strategy: We started with an offsite with the VP of sales and 15 sales directors to develop an overall marketing strategy. Next, the sales aptitude assessment was given to the directors, sales managers and hundreds of sales people. Several sessions of CPQ consulting were delivered. The next offsite consisted of the same management team. They developed a plan to improve 15 sales and marketing processes. Our B2B sales training program was also delivered.
Results: The growth rate of the company increased from 8% to 22% and is currently on a 30% revenue run rate, increasing every month.
"Multi-national Finnish company increases sales by 42%"
Situation: The client is a multi-national company based in Finland with operations throughout Europe. They manufacture and sell hydraulic components.
Challenge: The operation in China started up well, but after several years, sales slowed down. The company needed a growth strategy in China.
Growth Strategy: We conducted an initial strategic planning session to set the vision and strategic goals for the company. We then assisted the company in improving their B2B sales training and marketing processes, administered the CPQ, sales aptitude assessment, to all customer facing people and trained the salespeople and account managers on how to sell over the next year. Our CEO provided executive coaching to the company CEO. Additional, our GM in China provided HR consulting to the company’s director of HR.
Result: Sales up by 42% in the first year after the assessments, B2B sales training, process improvement and sales and marketing processes had been implemented. Several large new customers were closed and several adjacent markets opened.
John Asher's impact as a trainer and a keynote speaker
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Aptitude assessments and why they're integral for building the sales team
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It was great for me since I know that I am not a natural salesperson, but I wanted to learn how to do it...Very effective learning tools.
Alion Science & Technology
I have over 20 + years’ experience in professional sales. I have sold tens of millions dollars of advertising and creative services in my career. I have attended Dale Carnegie, Zig Ziegler and many other sales seminars. It is with conviction and certainly that I say your sales seminar is the best I have ever attended! ASHER provides focus, understanding and real time, relevant insight for today's competitive sales environment
Jim Rush, EVP, Partner
This seminar gave me some great tools to use to improve our sales. Learning to be a better listener will be great. Also, understanding different personality styles and learning how to stretch my personality when needed will provide for better results. Our inside sales folks would benefit from this training.
Richard Adams, VP Sales
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