"Multi-national company grows rapidly, doubling in less than two years"
Situation: Our client is an Israeli company with Global sales and a large manufacturing facility in China. They provide electronic components for wireless systems.
Challenge: Revenue targets were not being met
Growth Strategy: Provided the sales aptitude assessment to 700 people. Provided CPQ development consulting to the Executive team. Provided B2B sales training to the sales force globally.
Results: Company doubled in size within two years
"Revenue growth rate for multi-national increases from 8% to 22"
Situation: Our client is a very large multinational company based in China with offices worldwide including in the U.S. The company makes industrial ball bearings and related equipment for very small to very large applications.
Challenge: The company BOD requires a 20% growth rate year over year. When we started work for the company, the previous year’s growth rate was 8%. The company has 15 sales directors, 50 regional sales managers and 500 sales people.
Company Growth Strategy: We started with an offsite with the VP of sales and 15 sales directors to develop an overall marketing strategy. Next, the sales aptitude assessment was given to the directors, sales managers and hundreds of sales people. Several sessions of CPQ consulting were delivered. The next offsite consisted of the same management team. They developed a plan to improve 15 sales and marketing processes. Our B2B sales training program was also delivered.
Results: The growth rate of the company increased from 8% to 22% and is currently on a 30% revenue run rate, increasing every month.
"Multi-national Finnish company increases sales by 42%"
Situation: The client is a multi-national company based in Finland with operations throughout Europe. They manufacture and sell hydraulic components.
Challenge: The operation in China started up well, but after several years, sales slowed down. The company needed a growth strategy in China.
Growth Strategy: We conducted an initial strategic planning session to set the vision and strategic goals for the company. We then assisted the company in improving their B2B sales training and marketing processes, administered the CPQ, sales aptitude assessment, to all customer facing people and trained the salespeople and account managers on how to sell over the next year. Our CEO provided executive coaching to the company CEO. Additional, our GM in China provided HR consulting to the company’s director of HR.
Result: Sales up by 42% in the first year after the assessments, B2B sales training, process improvement and sales and marketing processes had been implemented. Several large new customers were closed and several adjacent markets opened.
John Asher's impact as a trainer and a keynote speaker
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Aptitude assessments and why they're integral for building the sales team
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Overall, a wonderful seminar! It was stimulating, interactive and fun! The role playing was particularly effective, especially the listening and closing exercises. Our engineers would really benefit from this training as they do a lot of selling
Ian Smith, Sales, Edison Welding
I am so glad that I attended your training. It was an Eureka for me and amazingly I already used some of skills and it works perfectly. I sincerely appreciated on all your help to upgrade my life to the next level.
APEX Program Manage
All of my people have previously taken this training with GLOWING reviews and immediate notable improvement in their sale results. Based on their learnings at your training seminar, I got the premium level on LinkedIn myself and closed two sales in the first week ($59,000 and $18,000). They insisted that I attend your training and I am very glad that I did! Most useful to me was understanding the ten skills for sales success and the need for each one of them
Ian Admiraal, President, Swan Rentals
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