CPQ
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High turnover within sales departments is one of the most common problems businesses face today. Our solution for this problem begins with testing sales candidates for their Natural Aptitude for Sales by using the Craft Personality Questionnaire.
The Craft Personality Questionnaire (CPQ) is a 75-question personality assessment which measures the Basic Eight Personality Traits that are proven to predict job performance and retention.
| Basic Eight Personality Traits |
|
| Goal Orientation |
Level of need to achieve goals quickly |
| Need for Control |
Level of need for independence and control over environment |
| Social Confidence |
Level of assertiveness |
| Social Drive |
Level of need to make social connections and receive recognition |
| Detail Orientation |
Style of decision making—intuition versus analysis |
| Good Impression |
Level of motivation to leave a good impression |
| Need to Nurture |
Level of need to take care of others |
| Skepticism |
Level of trust in others |
One’s placement on a scale of 1 to 100 for each trait is compared against the placement of the ideal candidate to determine a compatibility score of 1 to 50 for a variety of positions.
| 1-29 |
Low Compatibility |
| 30-39 |
Moderate Compatibility |
| 40-50 |
High Compatibility |
Compatibility Hiring Chart
This is a visual depiction of one's compatibility along a scale of 1 to 100 and their placement in relation to the "ideal" range for that position. It also provides a strength, weakness and coaching tip for each trait.
Coaching
The Basic Eight Personality Traits are also used to create customized coaching reports for each employee:
| Manager’s Coaching Report |
Advises the employee’s manager on how best to coach and motivate this employee |
| Personality Style Profile |
Provides insight into the employee’s selling/communication style, including coaching tips on how to work better with other personality types |
| Personal Development Report |
Provides the employee detailed information on how to manage his or her time, stress and career based on their own unique personality |
The CPQ was developed by Dr. Larry Craft, a behavioral scientist with over 25 years of experience in the employment assessment industry.
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