Sales Improvement Roadmap
Schedule | Sales Improvement Roadmap | Continuing Services | Government Offerings
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Many organizations today struggle with the problem of not reaching their revenue goals because they fail to address this issue from several different perspectives. ASHER’s Sales Improvement Roadmap encompasses all the steps needed to reach higher revenue goals.


Step 1
Sales Aptitude Assessments
Assess your team’s natural aptitude for a variety of customer-facing positions with the Craft Personality Questionnaire (CPQ).

Step 2
Selling Excellence Seminar
Train your sales executives, managers, salespeople, account managers and customer-service representatives on the Top-Ten Skills of the Super Salespeople and the Top-15 Best Practices for Business Developement. Includes effective role-play exercises.

Session Length: Two Days • Attendees: Up to 24 participants

Step 3
Sales & Marketing Process Workshop
Evaluate your current sales processes as it compares and contrasts to the Top-15 Best Practices for Business Development and create a detailed action plan to revolutionize your processes. Includes a value/driver analysis to prioritze actions and create metrics.

Session Length: Two Days • Attendees: The executive and management teams

Step 4
Role-Playing for Outside Salespeople and Sales Managers
Review the Top-Ten Skills of the Super Salespeople and role-play your successful sales and marketing processes.

Session Length: One Day • Attendees: Up to 15 salespeople

Step 5
Strategic Planning Facilitation
Devise your company’s BHAG (vision), purpose, hedgehog concept, a few goals for the year and, for each goal: a champion, action plans, timelines for the action plans and key sales metrics.

Session Length: Two Days • Attendees: The executive and management teams

Continuing Services
The Top-Ten Selling Skills One-Day Seminar
Perfect for new hires! Available on-site or nationwide including quarterly sessions in Washington, DC.

Customized Sales Coaching
One-on-one coaching programs specifically designed for Sales Representatives, Sales Managers,
and C-Level Executives.

Interview Services
ASHER consultants will administer CPQs and conduct 30-minute interviews as a means to screen candidates prior to starting the hiring process in the company.


Additional Services Available
• Training for government contractors
• One-on-one coaching for executives, sales manager and salespeople
• Sales training for new hires
• Gender Communications seminars
• Sales Negotiations seminars
• Interview consulting