Situation: The client is a large construction company in NE Ohio specializing in parking garages
Challenge: The sluggish economy was stifling growth. Sales revenues were off by 12%. Company expansion into the mid-Atlantic region was stalled
Revenue Growth Strategy: The CPQ (sales aptitude assessment) was given to all customer facing employees (about 50). All attended our two day “Selling Excellence” seminar. The Executives, managers and marketing team participated in a two day sales and marketing process improvement workshop. Goals, major projects and action plans were developed. Internal champions metrics and due dates were assigned to the major projects.
Results: The company used the aptitude assessment to increase individual productivity. Our top sales training program turned the sales people into “lean, mean selling machines.” The marketing processes were implemented and started developing qualified leads using a combination of SEO and PPC. The company growth rate increased by 50%.
"Sales up by 876% in one industrial segment"
Situation: Our client is a distributor of LED lighting systems for large installations such as big box retailers and warehouses. The lighting systems are manufactured in Weihai, China.
Challenge: The company was not meeting revenue targets, only 8 of the 40 sales people were effective. The website was brochure only.
Growth Strategy: The client needed an overall growth strategy in order to meet growth goals of 20% per year. We administered the sales aptitude assessment to the 40 sales people. Half of them did not have adequate sales aptitude and they were getting poor or no results. None of the sales people had previous sales training. The company’s website was not generating any meaningful leads.
Result: 25 of the 40 salespeople were replaced. A few were shifted to different jobs in the company where they had the right aptitude. The rest were dismissed. New sales people were hired. Our top sales training program and follow on coaching was provided to the salespeople. We helped the company develop an interactive website, start an SEO campaign and implement an integrated CRM and marketing automation tool. After four months the website started generating multiple leads for the salespeople. After six months, the company’s monthly revenue run rate had increased by 89%. In one industrial segment, sales were up by 876%.
"Government contractor increases sales by 60% and makes the INC 500"
Situation: The client is a government contractor providing services to Federal agencies in the DC area, other than the DOD. It is a woman/minority owned business.
Challenge: The management team was unfocused and ineffective. There were no existing business development processes. The company had no strategic plan. Growth was anemic.
Growth Strategy: The following services were provided within a few months:
Strategic planning facilitation
Business development process improvements
Sales aptitude assessment for all customer facing people
Our top sales training program for all
Result: Sales accelerated dramatically to a 60% growth rate. The company has received numerous awards by the government and other organizations.
John Asher's impact as a trainer and a keynote speaker
Watch the ASHER trainers in action and what attendees are saying
Aptitude assessments and why they're integral for building the sales team
Hear first-hand from clients on ASHER's training and business impacts
Up to date information. Dynamic training methods! Great examples with appropriate role playing. Great explanation of the sales process. The top 10 skills illustrated the different buyer behaviors and let us know how to act as a salesperson
Kevin Pena, Sales
What a great sales seminar! Great flow and great instructor. Lots of fun and very engaging! The closing techniques with relevant examples were most useful. Our senior sales management team needs to attend this seminar.
Candace Hansen, Grain Marketing Rep
I have over 20 + years’ experience in professional sales. I have sold tens of millions dollars of advertising and creative services in my career. I have attended Dale Carnegie, Zig Ziegler and many other sales seminars. It is with conviction and certainly that I say your sales seminar is the best I have ever attended! ASHER provides focus, understanding and real time, relevant insight for today's competitive sales environment
Jim Rush, EVP, Partner
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