Sales training workshops tend to be a one-off affair, or at best a yearly event for most firms. Many dedicated salespeople attend several per year, but for a large number this is not possible due to economics or logistics.
Therefore, it pays to maximize the results obtained by the training investment. One way to do this is one-on-one coaching, but an alternative to this, one which allows the entire group to participate, is virtual refresher training. This can be accomplished via conferencing platforms such as GoToMeeting, Skype, Webex, or join.me. And it can also be done through YouTube, Periscope, or really any means of sharing audio and visual information over the web.
Here’s why it’s a good idea.
Most people forget the majority of what they learn at sales training workshops within 90 days. Of course, this depends on the seminar, its delivery vehicle, and the individual. Lack of retention is a problem for businesses because it affects the ROI of their training dollars.
Virtual training reminds students of what they learned so they have a better chance of applying it. The more times material is reviewed, the more certainty and results follow.
Refresher courses should encourage interactivity to boost retention even more. Quizzes, puzzles, Q&As, essays, and on the job practical assignments all promote substantial engagement. The more salespeople engage with the concepts being taught, the more likely they are to remember them and use them when the right situations present themselves.
Sometimes, students do not get all their questions answered or must breeze through parts of sales training workshops due to time constraints. By going online for refresher training, salespeople can delve into areas they have a strong interest in at their own pace.
Not only do they reinforce what they learned earlier, but refreshers can also introduce supplementary material to aid in understanding the original material better. This includes videos, infographics, case studies, and more.
True students of selling appreciate the ability to dive deeper into the material and find those nuggets of wisdom to help them reach top seller status.
Relight the fire
Salespeople tend to get really fired up after sales training workshops. They make ambitious goals, dust off the Rolodexes (or CRM software), and become very active trying to make sales. Inevitably, that enthusiasm wanes once a few setbacks are encountered and real-life sets in. Bad habits or inertia return, and sales managers are left scratching their heads and asking, “Why don’t they GET it?”
Generally, they are not being willful They are trying, but need reminders and motivation. Virtual training can reignite their burning desire to sell and make money. It’s a real confidence booster, particularly when married with one-on-one coaching.
Sales training workshops are a necessary ingredient in the success of any enterprise. Virtual refresher training helps companies derive the most benefit from them. For questions about virtual training, please drop us a line any time.