5 Triggers Your Sales Team Needs Training
Sales training seminars can enhance the lives and performance of salespeople (and the businesses they work for) because of the gains in confidence and competence – not to mention the nice increase in pay from closing more deals.
Some firms think of sales training seminars as “nice to have” rather than as a necessity. If your company falls in this category, you might want to reconsider if certain conditions exist. Any of the following should trigger a conversation about investment in sales training seminars for existing staff and new recruits.
Growth plans
Expanding a business requires a marketing and sales lift. This means hiring new sales staff. Ensuring new members of the sales team get off on the right foot and contribute to your growth means sales training seminars. Whether done in-house or using an outside firm, training boosts performance and will help you retain your new hires.
Recruiters should include the value of sales training when presenting offers to prospective sales hires – the value this adds personally should not be discounted.
New products or services
Even if a single new salesperson is hired, new products or services are an opportunity to put existing salespeople through training in order to ensure successful launches.
Sales training seminars in this case could be a hybrid between product-specific deep dives and a motivational/refresher curriculum.
Not making quota
If a significant percentage of salespeople are not making quota, the cause is likely one of three things:
- Quotas are unrealistic
- Sales aptitude is absent
- Salespeople lack the tools to be successful