At the end of the day, the goals of any sales training are going to vary depending on the needs of the client. And when it comes to varied and complicated markets, you’d be hard pressed to find a better example than Washington D.C. Like most capital cities, it is a hub of high powered business interests both civilian and government, with many specialized rules and regulations limiting how business is done. While the potential upsides of selling in this market are huge, without the know-how and skill set to navigate the D.C. market, your odds of success will be low.

Since 1997, Asher Strategies has been leading business sales training with a focus on the Washington DC market. We have been headquartered here from the beginning and are intimately familiar with how business is conducted in this town. We’ll draw upon Asher’s years of experience to field some of the most common questions potential clients have about business sales training in Washington D.C.

1. What is the average boost in performance from companies taking corporate sales training?

Probably more than you realized! According to data from the American Society of Training and Development, when properly executed, continuous corporate sales training can boost a sales person’s performance by 50%, as well as increase the number of sales persons making projected sales goals when compared to businesses that don’t invest in corporate sales training. What this stat tells us is that business sales training is one of the best, most effective ways to create a positive impact on your business’ bottom line.

2. Is it affordable?

There are two ways to approach this question. First, from an initial investment/ROI perspective, Asher sales training is certainly competitively priced. However, it may be more accurate to account for the amount of money you won’t be making with a sales force that simply lacks the tools to perform at a higher level.

Over 22% of businesses that reported low levels of training and coaching for their sales force reported a decline in sales revenue of more than 20% according to data from Achieve Global. Thus, a more apt question might be, can your business afford NOT to engage in business sales training in Washington DC?

3. How do I know Asher’s corporate sales training is right for me?

When dealing with a complex and insular market as Washington DC, one can’t overemphasize how much an insider perspective can help you make smarter decisions. Asher Strategies has been located in DC since its inception and prides itself on knowing the ins and outs of the local area. We understand the unique problems a business can encounter and can empower you with the knowledge to handle them with ease.

4. What do you teach?

It will come as no surprise, but tried and true sales tactics and best practices will make up the backbone of the business sales training. Not simply a dry recitation of facts, but a dynamic, interactive conversation with the audience and the instructor. Drawing on years of experience, we have streamlined the training process and infused it with cutting-edge marketing techniques as well the most useful new technologies being used by sales professionals.

5. What is the first step I should take?

The Advanced Personality Questionnaire, or the APQ, is the logical first step to equip you to choose the best employees to take part in business sales training in Washington DC. Not all employees respond to sales training equally and some will possess a greater natural aptitude — those are the employees who will benefit the most from corporate sales training and be able to translate what they learn to increased sales figures.

When tackling a daunting market like Washington DC, you need skills and support, both of which you can get with Asher Strategies sales training,