March 22, 2018


Washington, D.C., March 22, 2018 – Asher Strategies announced today the Close Deals Faster book, authored by CEO John Asher, is among the best sellers at the nation’s airport book stores.

Close Deals Faster is a sales approach book written by John Asher to help salespeople employ a robust, repeatable sales process for business-to-business and business-to-government sales. The concepts are applicable to companies of any size – from startups to Fortune 500 enterprises.

“My goal in writing the book was to teach complex selling skills in a simple way for greater success by sales teams,” said John Asher, CEO. “I begin the process by explaining how neuroscience and the old brain impact emotion throughout the selling process.”

Close Deals Faster consolidates the best sales methodologies and sales aptitude research into three areas of sales enablement:

  • 10 fundamental sales skills, the “blocking and tackling” of sales
  • 15 simple shortcuts to help close sales faster
  • 4 easily learnable levels of emotional intelligence to allow salespeople to expertly connect with and influence customers and prospects

About John Asher

John Asher is an experienced international speaker. He speaks on sales, sales management, and marketing for Vistage, a worldwide network of 22,000 CEOs. In his recent book, Close Deals Faster, Asher articulates 15 shortcuts from major sales institutes and award-winning books. He co-founded Asher Strategies in 1998 and has grown it into a global leader in sales strategies over the last 20 years. He is a former U.S. Navy nuclear submarine captain and has degrees in mathematics and nuclear engineering from the United States Naval Academy. John also graduated from George Washington University with an MBA and has authored numerous sales training manuals. He co-authored “Doing Business with the West,” published in China in 2012.

About Asher Strategies

Asher Strategies is a full-service sales advisory service firm based in Washington, DC with global reach, focused on improving sales for business-to-business companies. Asher has assessed the aptitude of over 50,000 salespeople, trained over 70,000 salespeople and facilitated hundreds of strategic planning sessions. For more information visit asherstrategies.com.