March 15, 2018

Washington, D.C., March 15, 2018 – Asher Strategies announced today that CEO John Asher will participate in a panel at the Enterprise Sales Forum in Washington, DC, March 19.

The panel will focus on how neuroscience-based techniques and the practice of mindfulness are being used to enhance sales performance. The panelists will also discuss their own set of practices that has enabled them to perform at optimal levels as a salesperson.

“Transferring knowledge from my experiences to help make the complex simple has been my passion since starting Asher Strategies in 1998,” said John Asher, CEO. “The role of neuroscience is at the epicenter of how decisions are made and I look forward to discussing how sales people can use it to enhance their sales revenue.”

The Enterprise Sales Forum attendees are sales and marketing professionals, managers and directors in a wide variety of organizations ranging from startups to large companies. Many of the attendees look to learn more about enterprise sales and leadership practices and young sales people are eager to learn and develop their careers.

About Enterprise Sales Forum

The Enterprise Sales Forum is a community for B2B sales professionals that network, share innovative ideas in sales, and learn from successful sales leaders. The Forum brings together sales and business experts who teach a unique set of practices which enable individuals and teams to perform at optimal levels. The Enterprise Sales Forum takes a deep dive into the interactions between salespeople and potential clients to better understand the neuroscience behind how we influence others to take action.

About Asher Strategies

Asher Strategies is a full-service firm based in Washington, DC with global reach, focused on improving sales for business-to-business companies. The company was built upon the vision of John Asher to train salespeople in sales and marketing education, strategic planning facilitation and business development process workshops. Asher has assessed aptitude of over 50,000 salespeople, trained over 35,000 salespeople and facilitated hundreds of strategic planning sessions. For more information visit