January 5, 2016


Whether you are a sales novice or an experienced veteran, competence demands continued education. While sales managers are all too familiar with the crusty old sales guy set in his ways, he thankfully is a dying breed as more salespeople recognize the value of regular training sessions.

Targeted sales training seminars will help you develop a top performing sales team and improve the performance of an existing one by “keeping the saw sharp.” Here’s how they “multiply your money.”

Increase sales activity

“Continuous training gives 50% higher net sales per employee,” according to the American Society for Training Development. Sales training seminars make an immediate positive impact on your sales department because of the excitement and motivation that is created. After attending a training seminar, employees are generally on fire to put their new skills to work.

An important aside: when choosing a seminar, pick one where the facilitator uses real-world cases and stories. According to “Made to Stick” by Chip and Dan Heath, 63% of attendees remember stories. Only 5% remember statistics. So if you want your people to retain their training information, make sure the seminar is not just a bunch of facts and theories.

Build efficiency

Sales training seminars help employees become more familiar with their organization’s sales processes. Sales skills, when coupled with knowledge of products, customers, and competitors, give salespeople an edge. They will close the sale faster and more efficiently.

Better salespeople also means better customer retention. It is more efficient to retain existing customers than to source new ones. Sales training can improve such traits as active listening skills and problem solving, each of which helps reduce churn and increases highly desirable repeat business, upsells, and referrals.

Reinvigorate your sales team

Fifty five per cent of the people making their living in sales don’t have the right skills to be successful, according to Caliper Corp. In some firms, we have seen that figure be even higher. These scary statistics are the result of poor onboarding and training policies and procedures.

The first step is to make sure you have people with the right natural talent through aptitude testing. Then, send the ones who qualify to a sales training seminar to enhance sales skills and address their weaknesses.

Working this way allows you to multiply your training dollar by only investing in those salespeople likeliest to succeed, rather than train a ton of prospects and hoping a few of them are made of the right stuff to stick around.

Asher Strategies training programs work

Asher Strategies provides sales training seminars and aptitude tests that have statistically proven to strengthen sales teams and promote continued growth.

Please visit our sales training pages to become familiar with our services. You are also welcome to explore the rest of the site which is full of resources, including videos, white papers, e books, and more, which cover our programs in depth.

And when you are ready, we would love to set up a free consultation on how to expand your sales growth in the most efficient and affordable manner.