Need a Bottom Line Boost? Fix Your Sales Process

March 24, 2013


Asher wants to help you boost your sales into the stratosphere, and so we take our sales training methodology very seriously. We have distilled the best information, from decades of experience as sales professionals and trainers, to come up with what we believe is the premiere solution for how to improve your sales process: the Asher Sales Improvement Roadmap.

The Roadmap consists of five major steps:

  • Sales Aptitude Assessments
  • Selling Excellence Seminar
  • Sales & Marketing Process Improvement Workshop
  • High Performance Team Workshop
  • Sales Negotiation Workshop

The key difference between Asher’s Sales Improvement Roadmap and other offerings is that instead of simply addressing the sales skills of each member of your team, our regimen covers all aspects of sales success, including your company’s sales process itself.

Asher Sales & Marketing Process Improvement Workshop

A vital part of our roadmap is to dig deep and really pick apart your sales process with our two-day workshop.

Day 1:

We spend the first day interviewing key personnel, suppliers, and even some of your customers to get the real picture and the data which will help us figure out how to improve your sales process.

Day 2:

The next day, we go over the results, and compare your current operation with the optimal practices of over 15 key components of the sales process. These include:

  • Personnel selection and training
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Marketing messages
  • 20-step new business capture process
  • Presentations
  • and much more

That’s not all. The next step is to develop a value-driver analysis and project action plan. To put this in plain English, we will figure out the most effective things you can do to maximize your sales process improvement while keeping within your budget, and help you develop the plans to put them into action immediately.

The result: a dramatic improvement in your sales and marketing processes.

Stop Struggling and Get Better Results

If your sales force is losing sales despite ensuring they are suited for the job through testing and training, then there might be something awry in your sales process itself. As this is often hard to see, especially when people start pointing fingers as to why sales are down, your best bet for figuring out how to improve your sales process is to bring in a third-party.

Once your company completes the roadmap, Asher can continue to support your sales force with our continuing services. These include:

  • One-day sales training seminars.
  • CPQ aptitude assessments, interviews and screening of salesperson candidates.
  • Customized coaching for salespeople, managers, and C-suite executives.

I built my company to deliver a common sense, logical approach to selling, because I felt that there were too many myths surrounding this profession, and that better results could be achieved. Better sales results do not just increase our commissions and bonuses, they also positively impact our greater economy — and that is something I think all of us can stand behind.

Let’s start a conversation about improving your sales. Contact us today.