Assessing Buyer Personality as Part of Your Sales Process Steps

January 27, 2012

You’ve done your research and learned about your prospect’s company and their needs. What else can you do to prepare for your meetings? Using a little psychology with your sales process steps is something to consider. Understanding what type of personality you’ll be dealing with can mean the difference between a struggle for closing, and success.
    Last week we introduced you to the Driver personality type and how to recognize and approach them. This week, we will provide some insight into the Motivator.
      The Motivator:
      These people are characterized by a high Ego drive and high Empathy which motivates them towards meeting and entertaining others. Their high Ego results in impatience and the need to be socially active. The high Empathy factor makes them relationship centered, giving them a desire to relate to others. Some examples of well-known Motivators are former President Bill Clinton, actor/comedians Jim Carrey and Robin Williams, and Oprah Winfrey.
        Motivators are expressive, personable, outgoing and magnetic people. They are demonstrative, talkative and have a good sense of humor. You will also see these qualities:
          • fast-paced, energetic and goal oriented
          • thrive on options, plans, and change
          • creative “big picture” types that are not always strong with follow-through
          • avoid details
          • desire to please, fun to work with
          • innovative, interactive, articulate, and cooperative
          Motivators are great communicators who like selling and influencing others.
          These high-energy, likable people can be enjoyable, but may also make you feel as though you’re on a wild ride. You know you’re meeting with a Motivator when you receive an enthusiastic greeting. They will stand close to you, lean forward when they speak, and demonstrate active and expressive body movements. Take a look around their workspace and you will see personal information, possibly even some toys. Other traits include:
            • open and friendly – like to talk about their personal life.
            • shift subjects frequently
            • poor listener, easily bored
            • not good at time management
            • rely on hunches
            Getting a decision from a Motivator:
            Be aware of the motivator’s style, likes, and dislikes and you could have the inside track in effective communication with this type of prospect. As with any type, there are certain do’s and don’ts for interaction.
              • greet them informally and with enthusiasm
              • use examples and stories
              • compliment them and drop names if appropriate
              • be ready for a shift in direction and support their ideas
              • be patient, allow them to consider options
              • stay with the big picture
              • provide testimonials from people they perceive as important
              • allow them to talk about themselves and to express feelings and opinions
              • be interesting and entertaining, but brief
                • put up barriers or be cold or tight-lipped
                • control the conversation or cut them off
                • emphasize facts, figures, or abstractions
                • provide unnecessary detail
                • be competitive or argumentative
                Motivators don’t like making decisions. Allowing them to come to a decision in their time, and without too much distraction with details, will increase your chances for success.
                  Next we will examine the Thinker personality and how best to approach them.
                    For more on understanding personality types as part of your sales process steps, contact us today.
                    ... read more

                    Assessing Buyer’s Personalitites, What Your Sales Training May Not Have Taught You

                    January 25, 2012

                    Your sales training has helped you to identify your company’s products or services, and to craft a solid, persuasive argument. Is this enough to make you a truly effective sales person? There is one part of the equation that is often left out, and that is reading people. Understanding, and being able to tailor your approach to different personality typesrequires insight. It may also require an assessment made while in the midst of an initial encounter.
                      Over the next several weeks, we will take a look at the 4 main personality types we evaluate, and will look at how to appeal to them for better sales optimization. First, we will examine the “Driver” personality.
                        The Driver:
                        This person focuses on the results, rather than the process. Their high Ego drive and low empathy can cause impatience and keeps them from being distracted by personal relationships. These are characteristics you’ll see in a Driver personality.
                        • They tend to be dominating and competitive.
                        • You’ll recognize them because they are often fast-talking, high-energy types who are impatient and have a short attention span.
                        • These folks are results oriented and prefer to talk about the bottom line.
                        • A Driver is decisive.
                          Recognizing a Driver:
                          When you have your first meeting with a prospect, scan their workspace or office to get a read on what type of personality they reveal. A Driver’s space will be formal, sometimes cold with few personal items.
                            Their greeting will be formal and may lack charm. Watch them and take note of their facial and body movements.Driver’s will be non-expressive. You will note that they are direct and to-the-point. If you find they do a lot of the talking, it is because they typically have poor listening skills. They are also opinionated.
                              Getting a decision from a Driver:
                              There are certain do’s and don’ts when it comes to selling to a Driver.
                              • Use spoken, rather than written communication
                              • Be punctual and precise
                              • Maintain eye contact and exude confidence
                              • Be clear, specific, brief, and to the point
                              • Stick to the big picture
                              • Come with organized support material
                              • Let them control the sales interview and tell you what they want
                              • Selling points – money, time, power, status, efficiency
                              • Allow them to make the decision via choices
                              • Tell them about other high-profile decision makers who do business with you.
                              • Get in their space by leaning forward
                              • Appear disorganized
                              • Leave any issues cloudy or with loopholes
                              • Talk about details
                              • Emphasize a personal relationship
                              • Exaggerate features or benefits
                                Be sure to check with us next week for insights into another business personality type.
                                  For more details on this subject and it’s importance to your sales training, contact us today.
                                  ... read more

                                  Sales Process Management – Staying on Top of Customer Service

                                  December 26, 2011

                                  There are many positive opportunities along the way. Effective sales process management can put you in the position to keep customers happy, solve problems, and possibly even generate new business. It can be challenging to respond appropriately to your customers, though, if you aren’t in line with how they are thinking, and with their needs. Remember, customer loyalty can be fragile, even fleeting if you don’t pay attention.... read more

                                  Nurturing Relationships for Better Sales Optimization

                                  December 22, 2011

                                  It’s simple… much like it works for personal relationships, nurturing those that are special requires a small effort, but can yield great results. So consider ways you can nurture your top customer relationships for better sales optimization. The courtship is over, you’ve made the sale, and now you are engaging in an ongoing interaction with the client. The focus should now be on making them feel special. However, unlike a personal relationship, the time calls for an integrated team effort.... read more

                                  Using Positive Sales Training Techniques to Turn Things Around

                                  December 19, 2011

                                  It happens. But does your sales training prepare you for possible disappointment? Prospects waiver, begin to feel buyers remorse, or decide they are not going to engage with your company. Don’t let these scenarios lead you to cave in. There are things you can do to salvage your efforts, or to even create future prospects.... read more

                                  Sales Process Red Flags: Sales to Avoid

                                  December 15, 2011

                                  You’ve put in the work and followed your sales process diligently. The seeds of a potential sale have been sown by establishing contact, making a connection, and helping the prospect understand your offerings. But when do you know if all the effort may not bear good fruit? There are, unfortunately, times when you need to simply call it off. While it’s hard to imagine not pushing for a close, or wrapping up the process, a red flag buyer could eventually be more grief than the sale is worth.
                                  There are ten signs you need to look for in a potential buyer relationship that could signal trouble. Ask yourself honestly, “are any of these issues present”?... read more

                                  Our top ten closing approaches

                                  November 22, 2011

                                  You’ve recognized the buyer’s shift and you’re at the closing point…. now what? Remember that closing is simply helping the prospect make a decision. The progression of ideas that both you and your prospect have shared has lead to this moment. Make sure to handle this portion of the sale with the utmost amount of sympathy, knowing that making a decision is always a bit scary. Decision-making induces a lot of fear and it’s a big step, so show the buyer that you acknowledge the big step they are making. ... read more

                                  What to do when you’re at the closing point

                                  October 31, 2011

                                  Once you have recognized the buyer’s shift, you are ready to push forward. There are many techniques out there that individuals have employed for past years. I can tell you that while every technique is a good move, the simple “ask for business” strategy will earn you the most success. Prospects expect to be asked for businesses, so don’t disappoint them! ... read more

                                  Recognizing The Buyer’s Shift

                                  October 22, 2011

                                  It’s the magic phrase that is on every salesperson’s mind: “close the sale”. There are many steps to closing the sale, and you must be aware of each. Recognizing the buyer’s shift will put you one step closer to landing that sale. ... read more

                                  Testimonial letters – how to display loyalty

                                  October 10, 2011

                                  A prospective client can read about all of your services, read your blog, meet with your salespeople, but will still not have a 100% idea of what you can offer. A great way for people to really get a feel for your business is through a testimonial letter. What better way to get a feel for what their experience will look like with you than through a personalized testament? ... read more

                                  Return-On-Investment Analysis

                                  September 23, 2011

                                  An ROI analysis is the “why buy at all” segment that is of high significance when relating to the buyer. It is a strategic, honest way of giving the buyer a glimpse at how you can bring them success.... read more

                                  Key Discriminators – Why Choose Us?

                                  September 6, 2011

                                  As a salesperson, it’s of paramount importance to know your company’s key discriminators. If you can define these succinctly and honestly, you’re in a good position to answer two pivotal sales questions – why should the buyer choose you? And, what sets you apart from the competition?... read more

                                  Killer Arguments

                                  August 26, 2011

                                  One of the most successful marketing messages that your company can utilize is the “done it before” approach. This message has been developed over the years by top marketers and is successful because it allows you to honestly differentiate yourself from the competition, while answering logistical questions.... read more

                                  Overcoming Negative Perceptions About Your Company

                                  August 15, 2011

                                  In the corporate world, we are constantly thinking about image. We analyze how are perceived by others, both negatively and positively. As forward thinkers, our culture tends to highlight the positive perceptions and push the negative under the rug. I can tell you that if you sincerely care about your image as a whole, sweeping disapproving remarks under the rug is your first mistake. Negative perceptions of your company are a “speed bump” that cannot be overcome by ignoring them.... read more

                                  Sales Training That Will Stick

                                  July 26, 2011

                                  After reviewing over 15 branded sales methodologies, we found that in the spectrum of sales training methodologies, the training is oriented from transactional sales (very short sales cycle times) to very complex sales with long sales cycle times (years).  According to one methodology, you can teach anyone to sell. Perhaps true, but how well?... read more

                                  Handling Objections

                                  July 17, 2011

                                  When we hear the beginnings of an objection, our first instinct is to feel rejected. We feel that objection equates to negativity. We shut off and assume the buyer is uninterested. But what if we started to look at objection as a pathway to refining. What if we looked at objection as constructive criticism?... read more

                                  Understanding your buyer’s fears

                                  June 23, 2011

                                  Now that you’ve acknowledged a salesperson’s two biggest fears (product knowledge and rejection), it’s time to think about what types of fears your buyer has. Believe it or not, you’re not the only one that is anxious about the ordeal. In fact, the buyer’s biggest fear is that they don’t fully understand the value of your offering.... read more

                                  Overcoming The Salesperson’s Two Biggest Fears

                                  June 16, 2011

                                  Let’s be honest, being a salesperson isn’t easy. There are many attributes that come with the career that can lead to fear. The two biggest fears of a salesperson are product knowledge and rejection. Here are a few tips to help you overcome those fears and get you saddled up to do your best.... read more

                                  Stop talking and start listening!

                                  June 13, 2011

                                  Even though it may seem like the conversation between you and your buyer is an equal give-and-take, you’re probably talking too much. Start using your ears and you’ll see results like you’ve never seen. Take it straight from the buyer: according to Amacon, 95% of buyers think you talk too much. But there’s still hope! 74% of buyers said they would be much more likely to buy if you simply listen to them.... read more

                                  Solution Selling

                                  May 24, 2011

                                  The next time you’re in the process of a sale – ask yourself, “What am I really selling?”... read more

                                  Becoming a trusted advisor

                                  May 12, 2011

                                  Sure, you make your sales quota every month. You are pretty well educated in your field and an expert in related fields. But what distinguishes you from the top salespeople? The top salespeople are trusted by the buyer to help advise them on any questions they may have. A customer knows that a top salesperson always has their best interest at heart and feels comfortable asking for solutions in non-related fields. The trusted advisor cares about the buyer and not just about the sale.... read more

                                  How to be in the mindset of a top salesperson

                                  May 3, 2011

                                  Meryl Streep was probably (arguably) born a very talented woman. But it is her focus and mindset that pushed her to be one of today’s leading ladies. The same goes for a stellar salesperson. You can be naturally gifted and have a way with talking to people, but you must be in the correct mindset to really make the sale.
                                  For top salespeople, it’s not just about the goal but also about the process. Oftentimes, the biggest reward for a salesperson is knowing that they really took the time to understand the buyer’s needs and developed a firm relationship.... read more

                                  Building Rapport

                                  April 29, 2011

                                  To generate new clients and retain your existing ones, there is an essential need to connect. There are many tips for building rapport but they must all be grounded in a very real and authentic desire to build trust. People can smell genuineness from a mile away, so there’s no real “faking it” in this game. The purpose of building rapport is to simply make friends and build trust. In fact, 90% of buyers must feel comfortable with you first.... read more

                                  The Classic Five Buyer Decisions

                                  April 21, 2011

                                  When working with a potential buyer, many tools and tips are racing across our minds. From how to shake their hand all the way down to how present your services, we are full with an overwhelming list. These lists are very helpful and work efficiently but it is important to not become overwhelmed with what you should be doing and completely forget about how you are actually being received.... read more

                                  Preparing for your opening statement with a new buyer

                                  March 28, 2011

                                  Just like a soft handshake, a poor opening statement can negatively color the rest of a critical conversation with your buyer. With new buyer conversations being a delicate line to walk, why not do everything you can to start it off right? Placing a lot of gravity on your opening statement will train you to keep your buyer’s attention and eventually lead to promising opportunities.... read more

                                  Email Following Techniques

                                  February 23, 2011

                                  You’ve made the call and it went pretty well. But you’re not done yet. Following up is just as important as making the call and is a vital part of cultivating a good relationship with a prospect.... read more

                                  How to get what you want on the telephone

                                  February 17, 2011

                                  Doing a warm call can be a daunting thought. It is easy to get scared away and abandon the whole process. How would it feel to finally be at ease with these calls and hear “yes, I have time to talk more about this with you” on the other line? Here is 5-step process to keep you focused and making efficient calls:... read more

                                  How to manage your time

                                  February 11, 2011

                                  Often times at the end of the workday, nothing seems to have gone the way you expected. With all of the unexpected surprises that the workday brings, it’s difficult to stay on top of what is important. Here are a few guidelines to help ensure that you make your day the most efficient it can be.... read more

                                  The benefits of using a coach

                                  February 2, 2011

                                  When understanding a prospect, it is extremely useful to gain insight through a coach. A coach can help with understanding the customer’s budget, decision-making process, likely competitors and more. Not only should the coach be extremely knowledgeable in your prospect’s field, but they should also have a personal desire to help you make the sale.... read more

                                  Motivation – The Sales Manager’s Part

                                  January 27, 2011

                                  Every sales manager loves team members who are “self-motivated” mainly because it makes their job as manager, well, easier. Just because some people are more “self-motivated” than others doesn’t mean they can’t be even more motivated if the right environment is set in place for them to succeed. A large part of the sales manager’s job is to understand what motivates his team members and help them obtain their goals, together.... read more

                                  How to manage your leads

                                  January 26, 2011

                                  You’ve finally attained a good amount of leads….now what do you do? It is crucial to stay on top of your leads and properly manage all of them. What does this look like? First off, make sure you are focusing on the correct number of prospects. If you are working with many, it is difficult to effectively focus on each one. If you have a low amount of prospects, then there may be insufficient resources applied to generation.... read more

                                  Solid Sales Process

                                  January 20, 2011

                                  If an organization is churning through salespeople, it’s probably time to examine the sales process in place supporting the sales team. Top sales people will not stay in organizations without solid processes around them.  In fact, a recent study done by the TAS Group stated that sales staff turnover is reduced by 39% when a formal sales process is in place.... read more

                                  Are you properly qualifying your leads?

                                  January 18, 2011

                                  Learning how to qualify your leads is a critical skill necessary for success in the sales field. Not all leads own the potential to become a prospect. Deciphering whether or not your lead is qualified to become a prospect can be a shaky process. Time is everything, and any amount of time that can be saved by prioritizing what will be best for you and the customer, should be taken.... read more

                                  Who Needs Sales Training?

                                  January 13, 2011

                                  Organizations that encourage even require, sales training each year for their sales and customer facing team members are certainly ahead of the game. Even the most seasoned sales professionals find some helpful tool to take away from ongoing training.... read more

                                  Are you giving up on a qualified lead too soon?

                                  December 27, 2010

                                  Everyone in the sales department is probably guilty of one thing; giving up on a qualified lead too soon. Many factors can stall the sales process and some of those factors don’t have anything to do with you or your services.... read more

                                  How Important is Natural Aptitude in Sales?

                                  December 22, 2010

                                  Some professions require a significant amount of natural aptitude to predict success. For example, you must be born with a certain amount of physical attributes to succeed as a professional athlete. Things like strength, agility, coordination are all necessary “born” factors that predict success. Now, these born physical attributes alone will not guarantee success on the field. Certainly coaching, training, practice and overall study of the game are fundamental ingredients in the recipe for success. But most coaches agree that it begins with the players’ natural attributes and aptitude for the game that is the main factor for success.... read more