The Asher Blog

Hiring top salespeople is a close cousin to trying to close big sales – except the product is your company and the opportunities it provides to the “buyers” and their careers. In both cases, it is not smart to place all your hopes on one or two leads and devote everything you have to land … Never Stop Recruiting – Why it pays stay in the hiring game

A sales predictor assessment can shed a lot of light into the personality traits of your sales candidates and whether they make a good fit for your company. It also informs as to the selling style each is likely to use. Is one selling style better than others for B2B salespeople? The answer is: it … What’s the best selling style for B2B salespeople?

A pre-employment aptitude assessment will help identify the best prospects for inside and outside sales positions. That is just the first step in building a winning sales team. In order to focus all that raw talent and capture significant market share, you need a clear and effective sales process for them to follow. With a … Key Ingredients for a Successful Sales Process – 10 Steps

“In business, you don’t get what you deserve, you get what you negotiate.” – Chester L. Karrass Negotiation is part of closing every deal. It’s a cousin to handling objections and has its own specific tactics for success. In this post I will cover four great ones you can use no matter your negotiation style. … Four Power Negotiating Tactics for Salespeople

When hiring sales talent, recruiters are increasingly looking for salespeople who can build their personal brands and do some marketing on their own. For the individual salesperson, this generally means blogging, videos, LinkedIn and other social media. One challenge is the Internet is absolutely flooded with content, which makes even the best-written post or smartly-produced … Creating content is not enough: how to amplify to increase your sales reach

We would like to thank The Hire Talent for the fantastic InfoGraphic. The Hire Talent is a pre-employment assessment testing service, offering a broad range of behavioral and competence-based assessments in order to hire the best talent on the market.  

Successfully placing someone in the “right” position for them means matching their personality, work habits and traits to the job. Candidates who enjoy the tasks and behaviors they have to repeat each day on the job are more likely to be interested in and engaged in their work for longer periods of time than those … Behavioral & Personality Fit Factors

When thinking of branding, most experts would agree that it is no longer enough to build a brand around a business. Top executives and even sales managers must develop their own personal brands as well. This forms an extension of a company’s brand. This branding is important for future employment opportunities. A sales manager hiring … Branding tips for sales managers to increase career success

A brilliant, yet sobering article in the June print issue of Fortune called “Seven Decades of Self-Destruction” relates the downfall of one of the most powerful brands in American retail history: Sears. Millennials might not be too familiar with the brand, but most everyone else remembers anticipating the large catalogs that arrived in the mail … Responsibility: do your salespeople take ownership, or do they play the “blame game?”

The attention span of the average buyer is getting shorter. There is so much content being thrown at them that it requires brands to figure out more creative ways to stand out if they want a successful sales and marketing program. All parts of the machine should be optimized. For example, if your sales team … Getting attention in a crowded online world: top tips for salespeople and marketers