Finding a Keynote Speaker Who Gets Both Sales and Marketing

November 13, 2018

Traditionally, sales and marketing departments have distinct structures, leadership, budgets, and goals. This can lead to feuds between the two sectors in many companies. Marketers claiming salespeople waste their hard-earned MQLs by not thoroughly following up, and salespeople retort that the leads being handed to them “stink.”
The above image is representative of a more modern look at sales and marketing: two faces of the same construction, perhaps with slightly different viewpoints and with the same overall goal. And that is to drive revenue, the lifeblood of any business, working together as a cohesive unit.
A sales and marketing keynote speaker who understands this and can speak to both audiences can add a lot of value to today’s sales and marketing teams as the traditional lines of demarcation slowly erode.... read more

ROI for the Top Sales Training Programs

November 7, 2018

The top sales training programs in the world attract the best and brightest in sales who seek to gain the competitive edge needed to make it in today’s marketplace. Many sales professionals pay their own way, but a great deal has their training covered by their employers. This leads to the question many CFO and VPs of Sales ask themselves: “Is the ROI worth it?”
I am going to explain a few reasons why top sales training programs are worth every penny spent on them. Of course, I have a heavy bias, since I sell and conduct sales training, and the reason I do so is that I have a passion for helping people and businesses succeed by studying what makes them tick. It’s just my natural inclination, so I am bound to recommend what I think works to my friends and colleagues. Hence, sales training!
So, here’s why you should get yourself and your people trained without reservation.... read more

Top 3 Results to Expect from Your Sales Keynote Speaker

October 25, 2018

Great sales keynote speakers can deliver more than a few amusing anecdotes and one-liners. They can deliver real business benefits too. The difference between sales keynote speakers and other business or celebrity speakers is that they address the most pressing hurdle most businesses face: overcoming challenges related to revenue growth.... read more

7 Rules for Corporate Sales Training You Should Never Break

October 23, 2018

Corporate sales training is a multi-billion-dollar industry in the United States. Most well-known training firms do a good job and deliver significant value to their customers. However, some miss the mark –usually unintentionally through lack of experience.... read more

5 Ways You are Wasting Your Investment on Sales Training Workshops

October 18, 2018

Sales training workshops are a must for every company. New people need to learn professional selling techniques, and veterans need to brush up on their existing skills and add to them. Every business must budget for this, or risk eventual collapse because the sales function is what literally generates all the activity in a company. Otherwise, all you have is products and ideas, with no money. Bleak.... read more

Get Your Sales Team Fired Up with a Sales Motivational Speaker

October 16, 2018

Sales motivational speakers, such as the late great Zig Ziglar and the very well-respected Brian Tracy, can produce life-changing benefits for those in attendance at one of their talks. From fresh outlooks on the sales profession to tips on how to close deals faster, great sales motivational speakers know what it takes to engage salespeople and motivate them to excel in their jobs.... read more

How Sales Training Seminars Can Be Made Better with Online Refresher Training

October 12, 2018

Sales training seminars are fun, informative affairs for most salespeople. They leave the office for a while, meet sales experts, network with colleagues, and pick up some new skills. The problem with sales training seminars is one of retention: because of the Curve of Forgetting, the average person loses the majority of the information they learn within days, and it becomes even worse as time marches on.... read more

How Sales Consulting Services Can Save Years of Trial and Error

October 9, 2018

Pick up any business trade paper or browse any of the articles on websites such as Forbes, Entrepreneur, Inc., Bloomberg, and dozens of others, and you will no doubt encounter stories about how self-made people endured years of failure and rejection, yet somehow made lots of money. These people were resilient and did not quit despite many wrong turns. How would you like to achieve their sales success without going through all their pain?... read more

Testing for Sales Aptitude is the First Step (In building a great sales team and rapid growth)

October 2, 2018

As sales and marketing professionals, we have come to accept the value of data analytics from lead generation all the way to the final sale and beyond. Data informs our decisions along each step of the funnel and continues throughout the entire lifespan of the customer relationship. This has revolutionized marketing and leveled the playing field to some degree, as we no longer rely so much on some mystical intuition possessed by a select few to generate business, we rely on the facts available.... read more

Keynote Speaker for Company-Wide Emotional Intelligence & Sales Success

Sales could be described as the leveraging of human emotion in order to create desired outcomes. Ideally, these outcomes should be desired by both the buyer and seller to create a win-win. Using this definition, you can see why emotional intelligence for sales success is a topic of concern for all salespeople, managers, and the C-suite.... read more

Why A Sales Speaker Makes Sense

September 4, 2018

Every day, in conferences, seminars, and summits the world over, keynote speakers deliver informative and motivational talks to audiences in every possible industry. Many of these speakers are big names in business, sports, television, or literature. Most are excellent and deserve every penny earned for their speaking engagement. However, sales and marketing speakers might represent a better choice for companies seeking a direct boost in revenue from their event.... read more

Teach Your Sales Team These Two New Marketing Tricks

August 16, 2018

Marketing and sales go hand in hand. The functions of these departments often overlap, and I have worked with some firms where there is no real distinction – the sales department is the marketing department for all intent and purposes.
That being said, marketing speakers are just as valuable for salespeople as they are for dedicated marketing teams, because it gets them to own the beginning of the funnel and be more proactive in sourcing leads.
Here are two great tips to help your salespeople become better marketers in this digital age.... read more

6 Tips to Choose a Corporate Keynote Speaker to Boost Sales

A great corporate keynote speaker can transform an ordinary seminar or conference into a catalyst for increased sales, but only if you choose the right one. We have all experienced what a poor speaker does to us – it’s a snooze fest and our minds drift to lunch or our cell phones. Not exactly a great ROI on the speaker’s fee. So, event planners need to perform a bit of legwork to ensure a good match and get the biggest sales-boosting bang for the buck.
Here is a roundup of tips compiled from sources across the business world. They offer some food for thought when it comes time for you to book your next corporate keynote speakers.... read more

What Makes for Great Business Keynote Speakers?

August 13, 2018

The image on this post shows a thoughtful person – perhaps a scholar. It’s not an image much associated with business keynote speakers, who generally present a somewhat flashy, driven persona. But I think that the best speakers are not necessarily the guys who jump all over the stage in sweaty, religious fervor. I mean, they can be entertaining for sure, but I don’t believe the theatrics are what make them great business keynote speakers.... read more

Using APQ for Coaching – 3 Great Tips

July 22, 2018

There’s no doubt the APQ Sales Aptitude Assessment stacks the odds in your favor when selecting qualified sales candidates. It checks the candidate’s scores against the ideal ranges for a wide range of job roles, thus determining suitability for positions such as outside sales hunter, farmer, CSR, or sales manager. This reduces bias in the hiring process and is the recommended scientific approach to sales recruitment.... read more

How to Close a Deal on the Phone

July 20, 2018

Although I find it easier to close deals in person, certain professionals have mastered the art of closing deals on the phone. Think stockbrokers and telemarketers. However, I would not look to these professions for general guidance in how to close a deal in the B2B world due to the high-pressure and perhaps questionable tactics they have a reputation for using.... read more

You CAN change your Emotional Intelligence in Business – Here’s How

June 30, 2018

The idea of developing emotional intelligence for sales success is gaining traction. Case in point: an article in the March 2018 print edition of Rough Notes Magazine (a leading trade for insurance agents) is titled “The ‘Other’ Intelligence: Why emotional intelligence is topping leaders’ lists of must-have skills.”  In it, writer Kimberley Paterson states “77% of CEOs now see soft skills, like emotional intelligence, as among the most valuable and the hardest to find.”... read more

Was your Sales Training Seminar Successful?

Sales training seminars are indispensable for any sales organization, even one full of seasoned pros. Conventional wisdom notwithstanding, you can teach an old dog new tricks if you motivate it enough. Not to associate canines with salespeople, but you get the idea – everyone benefits from continued education in their craft.... read more

How to Close BIG Deals

June 18, 2018

Every salesperson dreams of landing a big account — one that not only will bring in a huge commission check, but also respect from peers and executives. These big accounts, if serviced correctly, tend to bring in other big accounts as well due to social proof – your firm must be good if you handle so-and-so’s business goes the thinking.... read more

Is Closing the Deal an Art or a Science?

May 27, 2018

For many learning how to close a deal more effectively, whether closing is an art or a science is an understandable confusion. Some salespeople rely strictly on their processes and systems to bring buyers through the sales funnel, while others prefer to engage more organically with prospects and improvise as they go along.... read more