Greater importance is being paid today to emotional intelligence (EQ) than traditional IQ when it comes to sales success. The shift comes after research has proven that EQ is the major factor to better selling, and this is likely due to emotion being the primary driver of decisions – not rationality or intelligence.... read more
B2B selling doesn’t have to be a somber, serious affair. In fact, I feel the more fun you have, the better you do. Of course, if you aren’t doing so hot in meeting your quota, it’s going to be hard to have fun. But as your success grows, things tend to lighten up.... read more
As stated in my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, “In a globalized, Internet based economy, there is no excuse for a salesperson not to have done thorough research on the buyer and their company prior to the first meeting.”... read more
In Chapter Three of my book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, I talk about the importance of using “coaches” or “insiders.” In this post I will explain what these are, why they make a difference, and how to close a deal by leveraging the information they provide.... read more
In, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, I cover the importance of listening when on a sales call. Closing sales techniques depend on having enough information to strike the right chord with the buyer.... read more
Emotional intelligence (EI or EQ) is the secret sauce in sales. Studies of top sales people have confirmed it is far more important than IQ for the sales professional. Emotion cuts through all logic and rationale and spurs the buying decision, so those who understand their own emotions and how they affect others’ can make more money. This is what is called emotional intelligence for sales success.... read more
The new year is well underway, and I am happy to say that sales training seminars are not the “same old – same old.” This year promises to build on many exciting new developments made in 2017. New technologies, improved science in sales techniques, and steadily improving teaching techniques are being incorporated by top sales training companies.... read more
Deal velocity is an indication of power for any sales organization. The more deals you can move through the pipeline, and the faster, the better your sales department is running. If deal velocity is slow, then overhead alone could crush a business. You need a significant amount of closed deals within a certain time period to survive, let alone thrive. It’s why learning to close deals faster is a worthwhile endeavor.... read more
Washington, D.C., March 15, 2018 – Asher Strategies announced today that CEO John Asher will participate in a panel at the Enterprise Sales Forum in Washington, DC, March 19.... read more
John Asher headlines a panel of four experts talking on “The Role of Neuroscience and Mindfulness in Developing Consistent Sales Performance”.... read more
One of the giveaways of a new salesperson is when he asks, “How do I get prospects?” For experienced sales professionals, this is like asking “How do I breathe?” More so than worrying about sales closing techniques, this is such a silly question because there are so many ways to get leads. With websites, blogs and social media announcing what we do, not to mention personal relationships, to NOT get a good prospect every once in a while would be pretty strange – even if we just sit there!... read more
When interviewing prospects for sales roles, you can sometimes spot who might obviously make a great inside sales farmer, and who might make a great outside sales hunter. The farmer has a nurturing, empathic way about her. The sales hunter has an unmistakable intensity or drive. You can also tell from the way she talks to you that she possesses closing sales techniques.... read more
One of the first priorities when meeting with a prospect is to establish rapport. This can involve some initial small talk about common interests, noticing something in the prospect’s home or office to talk about, or even some innocuous subject such as the weather or sports.... read more
As I explain in my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, most buyers are driven by emotions and gut feelings rather than a careful, rational analysis of the pros and cons of your deal. Building rapport with the client and using your emotional intelligence can lead to sales success. This makes the first hurdle any salesperson must overcome to be to get the other person across the desk to like you, otherwise, even if you have the best deal, you will be rebuffed.... read more
While a great deal of B2B marketing has shifted online, sales remains very personal, as do the various techniques and tips for how to close a deal. Despite predictions, AI salespeople do not rule the roost. I would say, apart from face-to-face meetings, telephone sales are dominant. Selling via video conference has not taken off in a meaningful way, and when conversations start on LinkedIn, they generally evolve into phone conversations.... read more
I would like to begin by thanking everyone who has purchased a copy of my book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, and for all the positive feedback and Amazon reviews.... read more
One of the giveaways from a new salesperson is when he asks, “How do I get prospects?” For experienced sales professionals, this is like asking “How do I breathe?” More so than worrying about sales closing techniques, this is such a silly question because there are so many ways to get leads. With websites, blogs and social media announcing what we do, not to mention personal relationships, to NOT get a good prospect every once in a while would be pretty strange – even if we just sit there!... read more
No matter your product or service, it’s not going to sell itself. At least not in enough volume to make your enterprise viable. The solution is to build a marketing team and salesforce capable of capturing business in an ever-expanding sphere. And a certain percentage of your salesforce needs to be very proficient in how to close a deal.... read more
In order for your sales closing techniques to work, your buyer has to be primed. Building rapport, presenting, demonstrating, handling questions and objections – these are all part of that priming process. There is a stage in all these where average salespeople tend to falter, and that is the critical moment where they need to “go for the kill.”... read more
At Asher Strategies, we are leading a renewed charge towards emotional selling and using emotional intelligence (EQ) for sales success. The evidence is just overwhelming; appealing to the intellect alone is a limited approach, even in B2B or government sales.
Ever see a successful sales person fly by the seat of their pants? They apparently don’t use techniques and skills to close sales, but somehow charm their way into getting orders.
One of the hallmarks of a good salesperson is they possess the natural talent to succeed in the sales profession. At Asher Strategies, we insist that every sales professional, whether inside or outside sales is their specialty, be tested on Read More
Discuss how the book, focus on old brain and the psychology of selling, and EI impact has revolutionized John’s sales training seminars.
My new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method,covers many tips on salesmanship and speeding up the sales process. It does presuppose that the reader knows the basics of how to close a deal in Read More
Close Deals Faster: The 15 Shortcuts of the Asher Sales Method is based on 15 tactics which, when utilized together, form a sales methodology which will increase business for any B2B sales operation. The key word in the previous sentence is “utilized,” because if you simply read it and don’t put the precepts into practice, it won’t do much good.... read more
If you don’t ask, you don’t receive. This simple sentence sums up what selling is all about: asking for something you want. Of course, very few are going to give you what you want for nothing, so you have to Read More
Many of the best sales closing techniques have been developed over the years, and there are a few key ones which are worth highlighting due to their effectiveness. You will find them here in this blog post.
They say the quants have taken over marketing. At many firms, “data geeks”who can derive scientific insights from an endless stream of behavioral and purchasing data are more in demand than creative types. But what about sales? Can relationship-based, B2B sellers adopt a data-centric, scientific approach as well? Is science in selling a real thing?... read more
Sales closing techniques are some of the most enjoyable things to learn. They put you solidly in control of the conversation. Plus, when you know the right things to say, you feel very confident. Every salesperson needs to practice sales closing techniques in the mirror or with a colleague until they flow smoothly.... read more
As one of the only leading sales training companies that focuses on incorporating the latest neuroscience into its curricula, Asher Strategies constantly peruses studies which might point to more effective selling techniques. We have discovered a very promising area in current research, which we have immediately started emphasizing to great acclaim: using emotional intelligence for sales success.... read more
If you oversee a corporate sales team, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method, is a must-buy. In fact, every person on your sales team should own a copy, and it will help with closing sales. Improvements will ripple through the entire department and you will be very pleased with the bottom line results.... read more
Asher Strategies is one of the only major sales training firms which emphasizes science in selling. We pay attention to the newest research surrounding the human mind and how it responds to things. And some of the most interesting developments around using emotional intelligence for sales successinvolve selling to the old brain.... read more
Those of you who know a little bit of my history know that I was a Naval Commander, in command of two fast-attack nuclear submarines including the USS Pollock. This experience, and my subsequent stint as a Programs Manager at the Pentagon, led me to develop a deep interest in the science of sales, as I was “selling” constantly to both my subordinates (orders and policies) and my superiors (requests for money and resources).... read more
I recently had a phone call with content marketing expert and blogger Willie Pena to talk about my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. We spoke for about 20 minutes, and we figured it might be of some use as a quick free educational podcast for salespeople looking to close deals faster. So we have placed the recording of the call on YouTube for you to listen to the conversation.... read more
As our fast-paced world becomes even more hectic, it pays to be able to close deals faster, before the buyer decides to go elsewhere for the next shiny-new offering. This means the sales process has to be streamlined so all actions move the buyer forward. This book helps you do just that.... read more
The human mind can be likened to a sponge which soaks up interesting new knowledge and stores it for later use. Unfortunately, a sponge is also full of holes which can evaporate its contents, similar to how a mind forgets new information within about 90 days. For companies which have just invested tens of thousands of dollars in corporate sales training for their staff, this is a big problem.... read more
My brand-new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method,is written around the most important sales principles gleaned from a large body of material and decades of personal experience. These 15 shortcuts, if applied, will give any salesperson an edge and lead to more sales and a happier career.... read more
Asking for referrals is one of the pillars of consultative or relationship-based selling. The reason it works so well lies in two factors: 1) most people like to share information with others, especially if it makes them look good 2) most people trust recommendations from people they know. One need only check out their Facebook or Twitter feed to see these factors in play.... read more
Sales training seminars worth their salt do not teach transactional selling but rather relationship-based or consultative selling. The reason for this is the consultative approach leads to a greater return in the form of repeated business, referrals, and bigger deals.
Sales managers everywhere dream of landing top hunter salespeople for their sales teams. These are a rare breed of cat, about as elusive astigers are in the jungle. However, there is a trick to finding these VIPs which I am Read More
For companies selling B2B, 90 percent of your business next year will come from your current customers: 75 percent from ongoing business and 15 percent from up and cross-selling to them. You should be in continual discussion with your customers, and not just for solving problems. In fact, if the only time you’re talking with them is during a problem, you become the problem in their eyes.... read more
Data-driven marketing has come of age, largely replacing the “go with your gut” methodologies of ages past as A/B testing reveals that one’s instincts are often wrong when it comes to influencing buyers.
Corporate sales training can be a significant investment of time, energy, and money. It is usually very worthwhile, but sometimes it is just not in this year’s budget. So what can you do to keep the saw sharp among your Read More