John Asher Discusses How to Close a Deal with Close Deals Faster

November 7, 2017

I recently had a phone call with content marketing expert and blogger Willie Pena to talk about my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. We spoke for about 20 minutes, and we figured it might be of some use as a quick free educational podcast for salespeople looking to close deals faster. So we have placed the recording of the call on YouTube for you to listen to the conversation.... read more

Closing Sales Techniques – 25 Key Ideas from Close Deals Faster

November 3, 2017

As our fast-paced world becomes even more hectic, it pays to be able to close deals faster, before the buyer decides to go elsewhere for the next shiny-new offering. This means the sales process has to be streamlined so all actions move the buyer forward. This book helps you do just that.... read more

How Will My Corporate Sales Team Ever Remember All They Learned in Sales Training

November 1, 2017

The human mind can be likened to a sponge which soaks up interesting new knowledge and stores it for later use. Unfortunately, a sponge is also full of holes which can evaporate its contents, similar to how a mind forgets new information within about 90 days. For companies which have just invested tens of thousands of dollars in corporate sales training for their staff, this is a big problem.... read more


October 16, 2017

Asking for referrals is one of the pillars of consultative or relationship-based selling. The reason it works so well lies in two factors: 1) most people like to share information with others, especially if it makes them look good 2) most people trust recommendations from people they know. One need only check out their Facebook or Twitter feed to see these factors in play.... read more


October 13, 2017

Sales training seminars worth their salt do not teach transactional selling but rather relationship-based or consultative selling. The reason for this is the consultative approach leads to a greater return in the form of repeated business, referrals, and bigger deals.

Assess Your Way to Hiring a TOP HUNTER Salesperson

October 10, 2017

Sales managers everywhere dream of landing top hunter salespeople for their sales teams. These are a rare breed of cat, about as elusive astigers are in the jungle. However, there is a trick to finding these VIPs which I am Read More

Corporate Sales Training – Seven Things NOT to Say to Customers

October 9, 2017

For companies selling B2B, 90 percent of your business next year will come from your current customers: 75 percent from ongoing business and 15 percent from up and cross-selling to them. You should be in continual discussion with your customers, and not just for solving problems. In fact, if the only time you’re talking with them is during a problem, you become the problem in their eyes.... read more

Close Deals Faster – INSIDERS

September 10, 2017

This blog post, #3 of our 10 part series, on inside coaches is from my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. We’ve already covered two chapters, on the topics of FOCUS and RESEARCH. Read More

Close Deals Faster – RESEARCH

September 6, 2017

This is the second blog post of 10 in a series based on my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.The first dealt with the subject of FOCUS, or the fact that the top Read More

Close Deals Faster – FOCUS

September 1, 2017

Do you want to learn how to close deals faster? If you are in sales, or manage a sales force, of course you do.

The Secrets of Selling to Women from the Top Sales Training Programs

August 18, 2017

top sales training programs for womenAs I discuss in my forthcoming book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Methodselling to women requires a slight shift in tactics when compared with selling to men. This is true not only in the consumer world, where many women still occupy traditional roles such as keeping house and raising children, but also in the B2B world, where there has been great equalization among the sexes as far as title, pay, and authority. Each still buys differently.... read more

Inside Sales vs. Outside Sales – Make the Right Fit with an APQ Sales Aptitude Assessment

July 28, 2017

There has been some discussion as to whether the distinction between inside sales and outside sales is still valid, or whether this is an outdated model. Some suggest a hybrid approach, where a salesperson performs both inside and outside functions, is the solution. This jack-of-all-trades salesperson might exist, but I still believe that categorizing salespeople into inside farmers versus outside sales hunters will still bear fruit in the foreseeable future.... read more

Competing in Washington Is Tough! Businesses Need Sales Training to Grow

July 19, 2017

business sales trainingDoing business in Washington DC can be a lot of fun and very lucrative. Many decision makers exist who can directly turn the cash spigot on for entire industries, or even individual companies. However, it can also be extremely difficult, and many firms stagnate over time or have difficulty getting started in the first place.... read more

5 Reasons Robots Will Never Replace B2B Salespeople

June 29, 2017

Every so often, some media pundit raises the alarm about automation and robotics decimating jobs. Then I receive comments at our sales training seminars from attendees who question their job security when marketing automation is becoming the norm and the Read More

20 Tips the Top Sales Training Programs Should Teach You

June 27, 2017

Not going to beat around the bush here…follow these 20 tips top sales training programs should be teaching for greater sales success! Some of them are my own, others I have collected through the years from very smart people.

Customized Sales Training Seminars Boost Your ROI by 50%

June 19, 2017

As you research sales training seminars for your firm, you might wonder whether investing in a completely customized curriculum is worth it. Or, perhaps you should save a few bucks and get an off-the-shelf program and be done.

Top 10 B2B Sales Trends for 2017

May 29, 2017

Well, 2017 is moving along at a fast clip, and hopefully you are meeting your sales goals thus far. If not, there is still plenty of time to make some adjustments. To that end, I’ve noticed a few emerging trends Read More

Hiring the Top Salespeople – Tips for Success

May 18, 2017

In 2007, 52 percent of job turnover was employee driven (quitting) and 48 percent was employer driven (layoffs, firings) per the Job Openings and Labor Turnover report issued by the Bureau of Labor and Statistics. Today, one decade later, this Read More