The Best Sales Training Programs Compared
At Asher Strategies, we know you have choices. There are many programs out there which are useful in training salespeople, and it is often difficult to discern the differences of each at first glance.
But there are differences, and no program is a flawless match for all businesses.
To help you out, I have listed the main areas of focus of five major sales training programs, ours included. Think of it as a quick “cheat sheet” to help you decide which methodology to invest in.
1. Asher Strategies
Let’s start with my own company. Asher sales training programs emphasize working with the natural abilities of your sales team, and this is why aptitude testing is so important to us. I feel our regimen is an interactive, engaging and enlightening experience for those who participate. Common training methods include in-depth discussions and role-playing exercises.
Focus Points and Benefits Include:
- Deeper understanding of employee strengths and weaknesses through sales aptitude testing
- Improved sales through formal sales processes
- Development of coaches to “grease the wheels”
- Addresses entire sales organization, from C-Suite strategic planning all the way down to the CRM Software
- Reducing critical responses and behaviors to foster trust
- Heavily communication and diplomacy-based
- The value of sympathy and rapport in the sales process
- Emphasizes ingrained principles instead of simple learned and repeated techniques
- Heavily focused on changing attitude and thoughts which prevent success
- Extended training and reinforcement actions through online media and courses to drive in the lessons
- Negotiations training
- Learning through identifying mistakes as well as teaching improved methods
- Heavily role play based (which is a good thing!)
- Questioning techniques to help drive the sales process
- Greater understanding of the big sales picture
- Emphasis on working with actual live deals as part of the training process
- E-learning training for support staff
- Team building skills to help sales teams build tools for overall success