Business Development Designed for Government Agencies and Contractors

ASHER has decades of experience training in the complex sales environments faced by Government Agencies and Government Contractors. Many standard sales practices are not applicable when working with the government and our Master Trainer, John Asher and our Senior Trainers, Steve Johnson and David Potts, are all retired military officers with amazing insight into the world of government sales and procurement. Click below for more information on our popular Top-Ten Business Development Skills, Forging Program Success and Winning Proposals workshops designed specifically for Government Agencies and Contractors.

Top-Ten Business Development Skills for Government Contractors

Learn the Best Practices for Business Development for Government Contractors. Move into the top 4% of Business Development professionals selling on government contracts who bring in 94% of the new business revenue. In this one-day workshop you will discover how your Business Development professionals and Program Managers can perform at an elite level with ASHER's classic Business Development skills.

Examples of what you will discover:

  • How top Business Development people and Program Managers sell more work/tasks through existing government contract vehicles.
  • Are Business Development people born or made? Discover the truth and take action on it.
  • The keys to scaling your company-wide sales success.
  • The ten skills of the elite Business Development professionals.
  • Prospecting and relationship building techniques using Internet marketing, and social media, including LinkedIn.

Take Your Business Development to the Next Level!

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Forging Program Success Workshop

The two-day Forging Program Success Workshop concentrates on the best practices for program execution and advocacy including building relationships with all program stakeholders: Users/Warfighters, Congress, Department of Defense (DOD) staff, the Program Executive Officer (PEO), service laboratories, Federally Funded Research and Development centers (FFRDC’s), contractors, related programs, competition, system commands and their field activities

Forging Program Success is based on extensive research of more than 150 references, feedback from training seminars, strategic marketing sessions and the experience and skills of ASHER’s facilitators who have excelled in program management.

This workshop is available to:

  • Program Management Offices
  • System Commands and Field Activities
  • Government Contractors

Who should attend Forging Program Success?

  • Program Executives
  • Program Managers
  • Business Development
  • Customer Liaison Staff
  • Field Service Representatives

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Winning Proposals Workshop

The two-day Winning Proposals Workshop concentrates on the best practices for developing winning proposals, including building relationships with the client organization, understanding customer requirements, creating solutions to meet customer needs, and developing appropriate marketing messages that serve as the foundation for winning proposals. Attendees will gain an understanding of the relationships between the organization’s business development functions and proposal processes.

The workshop includes analysis of case study situations tailored to the customer’s challenges and small group strategy sessions applying the techniques learned to real business targets and skills practices. The seminar is based upon our extensive research of over 150 references, the perspectives of senior proposal managers and source selection authorities, and the experience and skills of ASHER’s facilitators who have excelled in proposal development.

Winning Proposals is based on extensive research of more than 150 references, feedback from training seminars, strategic marketing sessions and the experience and skills of ASHER’s facilitators who have excelled in program management.

This workshop is available to:

  • Program Management Offices
  • System Commands and Field Activities
  • Government Contractors

Who should attend Forging Program Success?

  • Program Executives
  • Program Managers
  • Business Development
  • Proposal Managers
  • Proposal Writers

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Featured Videos

John Asher's impact as a trainer and a keynote speaker

John Asher Sales Presentation

Watch ASHER Trainer, Kyla O’Connell, help new salespeople feel like experts!

On-site sales training

Watch ASHER Trainer, Steve Johnson, capture audiences with his amazing background and stories that cement new information and techniques!

sales tests for improvement

Hear first-hand from clients on ASHER's training and business impacts

sales consulting testimonials