Keynote speeches for salespeople should be carefully planned and delivered from a credible source. The trend has been to hire a retired sports figure or perhaps a former TV star to deliver a few laughs and a trickle of inspiration. But is that what your salespeople really need and want? Perhaps a keynote speaker who focuses on sales in a better choice. Here’s why:
Salespeople seek an edge. Most are extremely competitive and desire any sort of information which will help them have an advantage over other companies’ salespeople – and even others in their own office. Keynote speeches for salespeople that provide actionable tips are very well received because they fill a real need.
The material is extremely relevant. While a well-known name, such as a former president, adds cachet to an event and can increase buy-in, the content delivered might not be very relevant to the day-to-day lives of salespeople. Explaining the latest neuroscience, and how this leads to more buyers saying “yes!” is very relevant. This is the kind of data presented in Asher keynote speeches for salespeople.
Lasting effects. All good keynote speakers stir an audience’s emotions and provide a temporary boost to morale. However, when you hire a keynote speaker who delivers advice and techniques salespeople can use in their day-to-day lives, the positive effects can last for months or even years. Asher keynote speeches for salespeople function as mini-training seminars which inform on the latest sales methodologies, powered by cutting-edge neuroscience research.
Bottom-line improvement. You want a good return on your conference or meeting dollar. Asher keynote speeches for salespeople will help your salespeople improve their game and bring in more revenue. This leads to bottom-line improvement rarely obtained with other keynote speech choices.
Here’s a few tips on what to look for in keynote speeches for salespeople:
Extensive sales and sales training experience. Choose a speaker like John Asher, who has 30 years’ experience as a sales trainer and “walks the walk” on a daily basis as CEO of a leading sales training organization.
Bespoke solutions. Your keynote speaker should adapt his material to target exactly what your salespeople need, and fit your conference or meeting theme and goals.
Follow-up. You will achieve a better ROI if your keynote speaker is available for further reference, such as training seminars to dive deeper, or even one-on-one coaching.
Keynote speeches for salespeople can create a sea change in your organization’s sales performance. Contact us to book John Asher for your next meeting today.
The day after your sales training...I put the new techniques you taught me into practice immediately and closed a $300K sale! I know it was a direct correlation to attending your training because some of the techniques were the opposite of what I would have naturally done in that situation with a new prospect. Thank you so much!
David McNeil, Distribution Rep, Kenseal Construction Products
Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.