Get Your Copy

Keynote speeches for sales based on cognitive biases

Inspire and educate your salespeople, sales managers, and executives.

Keynote speeches for sales based on cognitive biases are a unique way to inspire while educating your salespeople, sales managers, and executives. We all have biases which help us analyze situations and make decisions quickly. Salespeople who study these cognitive biases gain an edge because they better understand what drives buyers to agree to say “yes.”

With Asher keynote speeches for sales based on cognitive biases, centered on current research from the latest studies in neuroscience, your team learns about the following proven sales practices:

  • Anchor
  • Association
  • Asymmetric Dominance
  • Commitment
  • Compliment
  • Confirmation
  • Consistency
  • Contrast
  • Emotional Connection
  • Expert
  • Expensive Equals Good
  • Familiarity
  • Hyperbolic Disadvantage
  • Likeability
  • Loss Aversion
  • Negativity
  • Obeying Authority
  • Optimism
  • Physical Attraction
  • Placebo
  • Primacy
  • Rationale
  • Reciprocity
  • Representative
  • Safety
  • Scarcity
  • Single Option
  • Similarity
  • Social Proof
  • Status Quo

For a rundown of what each of these mean, please refer to this post on emotional intelligence for sales success which defines each bias. Rest assured that every salesperson who experiences one of John Asher’s keynote speeches for sales based on cognitive biases will leave with an excellent understanding of how these factor in for sales success and be armed with a new skill set.

What this means for traditional sales techniques

Keynote speeches for sales based on cognitive biases are not meant to invalidate traditional sales techniques. Rather, they enhance them and improve them. They build on decades of workable techniques, and bring them into the modern era where data and science are paramount.

For example, by studying the cognitive biases, a new salesperson can expand upon the old wisdom that “people buy from those they like and trust,” by understanding what makes people like and trust another in the first place. This includes such biases as Similarity, Safety, Physical Attraction, and Physical Attraction. Knowing this, they can brush up their approach when dealing with prospects to build greater rapport and eventually close more deals.

John Asher’s keynote speeches for sales based on cognitive biases are unlike anything you have ever heard. If your salespeople want to become more persuasive, enjoy better customer relationships, and close more deals, they will enjoy his dynamic presentation style and the valuable information presented.

The best part, they can literally use what they learn about the cognitive biases immediately after the keynote in their very next prospecting call, email, or social media post. This will boost your own bottom line and create better experiences for both your salespeople and your customers.

Contact us to learn more about topics, dates and fees to have ASHER motivate your event

Download the Press Kit ››

Additional Sales Keynote Topics & Articles