Virtual conferencing and other instant global communication tools have made conducting international business possible for more companies than ever before.
Among the benefits are new revenue streams, cultural diversity in the corporation, lower production costs, and better brand prestige.
Along with the benefits of doing business internationally come some drawbacks, however, and if your sales training programme does not address them, business development can be stalled.
For this reason, make sure your sales training programme is conducted by a firm with the appropriate qualifications and which can help you navigate the sometimes murky waters of doing business globally.
The importance of international experience for your sales training programme
Sales teams in global companies selling internationally face some unique challenges:
The good news is that all of the above issues are solvable through appropriate sales training, process improvement, and strategic planning and marketing.
It is critical, however, that your sales training and consulting firm has enough real-world experience in international business to know how to succeed in this market.
ASHER Strategies has years of international business experience and in training both SMBs and Fortune 500 companies seeking to expand their global footprint. We train not only sales people on how to bridge cultural and communication gaps, but also managers and executives on best practices for building international teams.
Some of our distinctions:
The global community is shrinking. Make sure your company is correctly positioned to succeed in this exciting, fast-paced world of international business with the right sales training programme.
Contact ASHER Strategies today to find out more about our international selling solutions.
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Kevin Gallagher, Vice President, Information Technology Group Aegis Research Corporation