Business Growth

In today’s competitive business landscape, customer experience has become a vital factor that can make or break a company’s success. Customers are no longer satisfied with just purchasing products or services; they want an experience that goes beyond their expectations. With the emergence of digital technology and social media, customers have more power than ever … How to Create a Customer Experience Strategy that Delivers Results

In today’s fast-paced business environment, staying on top of the latest sales trends is more critical than ever for sales teams. With new technologies emerging, customer behaviors changing, and the market becoming increasingly competitive, it’s essential for sales professionals to stay ahead of the game and adapt to the changing landscape. As we move into … Top Sales Trends to Watch Out for in 2023

In today’s digital age, the way consumers interact with brands and make purchasing decisions has dramatically changed. As a result, marketers must continuously adapt their strategies to stay relevant and effectively connect with their target audience. With the sheer amount of information and competition in the online space, it can be challenging to cut through … The Power of Well-Defined Personas in Marketing

Sales professionals are the lifeblood of any organization, responsible for generating revenue and driving growth. But what separates good salespeople from great ones? While natural talent and charisma are certainly important, there are certain habits and practices that elevate sales professionals from good to great. In this blog, we’ll explore some of these habits and … From Good to Great: The Habits that Elevate Sales Professionals

As the old saying goes, “what gets measured, gets managed.” In today’s digital age, businesses have access to vast amounts of data that can provide valuable insights into their operations, including their sales performance. By leveraging this data through analytics, businesses can gain a deeper understanding of their customers and make informed decisions that can … Data-Driven Sales Boosting Strategies with Analytics

In today’s competitive market, companies need to focus on building a strong sales culture to stay ahead of the competition. Sales culture refers to the shared values, attitudes, and behaviors of a company’s sales team, which ultimately impact the success of the company. A strong sales culture can lead to: Increased revenue Customer satisfaction Employee … How to Create a Thriving Sales Culture and Achieve Business Success

There’s been an international consortium of neuroscientists in 70 countries, sharing their research and studies in the cloud.  The growth of this knowledge is exponential.  If you go to Wikipedia and type in cognitive bias, there are 184 of them.  Asher Strategies has analyzed all of them and boiled them down to 15-20 that apply … Understanding Neuroscience Helps Salespeople Sell

Pre-employment testing such as the APQ sales aptitude assessment, DISC, PI, CI, etc. are used by many companies as a screening and development tool. Despite widespread availability, there are still plenty of firms yet to adopt them as part of their hiring process. For the most part, the reasons for this are lack of awareness … 5 myths about pre-employment testing you shouldn’t believe

Happy New Year! As we work on our resolutions (as well as work off those extra holiday calories) most of us endeavor to tackle the year with a sense of optimism and new-found motivation. What helps to do that is to be on the cutting edge, and that’s what this post is about! I want … Sales Tips: 4 Tactics for a Better Sales Year in 2019

A great corporate keynote speaker can transform an ordinary seminar or conference into a catalyst for increased sales, but only if you choose the right one. We have all experienced what a poor speaker does to us – it’s a snooze fest and our minds drift to lunch or our cell phones. Not exactly a … 6 Tips to Choose a Corporate Keynote Speaker to Boost Sales