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1. The concept of a “unique selling proposition” (USP) is increasing in importance. If the buyer’s old decision making brain doesn’t see a clear difference between your company and the competition, price becomes the only discriminator. If your company has a strong USP, price does not enter the discussion. 2. When companies are selling commodities, ASHER Top 10 Sales Trends for 2020

When it comes to sales, many would like to believe there is a magical formula or method that will fix the sales woes of any business. This simply isn’t true — though assembling an all-star sales team can’t hurt. Even Fortune 500 sales can turn into a rollercoaster from time to time. Giants, such as Sales Areas Even Fortune 500 Companies Struggle With


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Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

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