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1. The concept of a “unique selling proposition” (USP) is increasing in importance. If the buyer’s old decision making brain doesn’t see a clear difference between your company and the competition, price becomes the only discriminator. If your company has a strong USP, price does not enter the discussion. 2. When companies are selling commodities, … ASHER Top 10 Sales Trends for 2020
When it comes to sales, many would like to believe there is a magical formula or method that will fix the sales woes of any business. This simply isn’t true — though assembling an all-star sales team can’t hurt. Even Fortune 500 sales can turn into a rollercoaster from time to time. Giants, such as … Sales Areas Even Fortune 500 Companies Struggle With
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