Cold Calling versus Social Selling

Cold Calling versus Social Selling

For salespeople who enjoy and excel at cold calling, it’s a point of pride to be able to do so comfortably. So many people are turned off by it, yet “dialing for dollars” has been a mainstay of many sales organizations for decades. The ability to cold call is a skill many sales managers and Cold Calling Versus Social Selling: Which one Wins?

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