Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.” The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach … What’s not clicking in companies that are sales-challenged?
