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1. The concept of a “unique selling proposition” (USP) is increasing in importance. If the buyer’s old decision making brain doesn’t see a clear difference between your company and the competition, price becomes the only discriminator. If your company has a strong USP, price does not enter the discussion. 2. When companies are selling commodities, … ASHER Top 10 Sales Trends for 2020
Great companies have great people working for them, but it can seem daunting to fill up a sales roster without paying a fortune in sign-up bonuses, salary, and perks to attract top talent. And hiring based on simple job interviews can be very hit or miss. For years, I searched for a way to skew … How to Hire the Best Salespeople Using Employment Aptitude Assessments
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