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1. The concept of a “unique selling proposition” (USP) is increasing in importance. If the buyer’s old decision making brain doesn’t see a clear difference between your company and the competition, price becomes the only discriminator. If your company has a strong USP, price does not enter the discussion. 2. When companies are selling commodities, ASHER Top 10 Sales Trends for 2020

Great companies have great people working for them, but it can seem daunting to fill up a sales roster without paying a fortune in sign-up bonuses, salary, and perks to attract top talent. And hiring based on simple job interviews can be very hit or miss. For years, I searched for a way to skew How to Hire the Best Salespeople Using Employment Aptitude Assessments


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Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

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