Sales People

Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.”  The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach What’s not clicking in companies that are sales-challenged?

Hiring sales talent is one of the more stressful aspects of a sales manager’s or executive’s jobs. In the past they’ve had to rely on far too many opinions, gut instincts, or whether they simply liked how a candidate looks and speaks rather than objective, scientific data such as a sales hiring assessment. Hiring sales 8 Warning Signs When Hiring Sales People


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Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

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