Using the APQ to Assess & Develop Emotional Intelligence (EQ)

The Four Levels of Emotional Intelligence

What is Emotional Intelligence?

Harvard released a study recently that 68% of a person’s success in life was directly related to their level of Emotional Intelligence. When you ask people to define Emotional Intelligence, you often receive a wide-range of responses. Many define it as the ability to show proper empathy toward others, and communicating in a style that is comfortable for the other person, so they feel safe with you. Others will define Emotional Intelligence as having the ability to understand their own personality, especially where they have extremes, and know how to leverage the strengths that come with those extremes, and not fall into the blind spots that are associated with them.

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High Emotional Intelligence

Having high emotional intelligence involves the ability to understand one’s self enough to be capable of stretching and molding their communication style to others’ personalities. The result is someone who can connect with any person, and ultimately influence others easily.

Four Levels of Emotional Intelligence

Basic EQ Level 1.0: Self Awareness

Psychologists tell us that the first step to self-improvement is self-awareness. The APQ Primary Traits show us who we are compared to everyone else.

Professional EQ Level 2.0: Self-Management

The APQ shows us which of the Primary personality traits are extremely high (over 80%) or extremely low (under 20%). These extremes show us why we are so successful, but in many cases can be a “blind spot”. The APQ coaching reports show us how to stretch from these “blind spots” when we need to for greater personal and/or professional success. These “blind spots” are independent of our job.

Sales EQ Level 3.0: Role Management

The APQ Compatibility Chart compares applicants and employees to peak performers in numerous positions. The Sales Builder Report shows the employee where they can stretch for better performance.

Influencer EQ Level 4.0: Relationship Management (the highest level)

APQ shows us which personality type we are: Directive Driver, Expressive Communicator, Reflective Thinker, Supportive Helper. The APQ Sales Builder Report shows how to stretch towards the other personality types to have better relationships with teammates and customers and to sell more effectively to prospects.

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Thanks for your help! The "Everybody's in Sales" training in combination with your aptitude testing and analysis has really made a difference in our team. We now have the right people doing the right things and it’s working great. It was well worth the investment and continues to pay off as our sales growth has heated up to +30% in a market that grew only 5-6%!

Chris, CEO, OshKosh Door

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