Build the Ultimate Sales Team

Find The Right Person with a Pre-Employment Aptitude Assessment Program

Hire Naturally Talented Salespeople

Implementing a pre-employment aptitude test program in your company is a wise investment. There are many reasons for this, but one of the primary ones is to avoid making a very expensive decision: hiring someone without natural sales aptitude.

50% of Your Salesperson’s Success is Based on Aptitude

The other half, is based on education and training. Therefore, it is crucial to know your salesperson's aptitude when considering the individual's placement and hiring.

The APQ Helps Define Your Candidate’s Aptitude By Evaluating Their Primary Personality Traits

Once the scores for the basic and secondary personality traits are known, they can be used to determine the candidate’s compatibility for a wide range of sales (inside/outside/hunter/farmer) and office jobs. A good hiring and placement decision will greatly impact your business, so make sure you are using the APQ test to its fullest. Learn more about the sales assessment

Avoid the $250,000 sales hiring mistake

An employment aptitude assessment can help you hire the right person. Hiring the wrong person who lacks the natural ability to sell can cost a large B2B sales company up to $250,000.

It usually takes at least 6 months to figure out that it is the wrong person, plus several more to go through the HR process of firing the person and hiring a replacement. During that time, plenty of expense is incurred in onboarding, training, payroll, benefits, taxes, meal and entertainment accounts — you name it.

But perhaps the biggest financial drain caused by hiring the wrong person without a pre-employment aptitude assessment lies in the lost opportunities that would have closed had a competent person been in the position in the first place.

Even worse, a poor salesperson can chase existing customers and prospects away, leaving a negative gain compared with just leaving the position empty!

High sales aptitude equals higher growth

Over 60 correlation studies show that natural aptitude is the most significant factor in predicting sales success.

In one case, the top 26 sales people in three different companies were all tested with an employment aptitude assessment. They followed a sales training regimen, and the results speak for themselves:

Company A

70% Increase in sales over previous year

14 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Company B

30% Increase in sales over previous year

7 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Company C

4% Increase in sales over previous year

3 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Using Assessments to Target and Improve Sales Coaching

Pre-employment aptitude assessments are useful not only when selecting new hires, but also for use in ongoing coaching. More on using for coaching

Those with high natural sales talent usually have traits that can be tweaked to achieve even greater success. When this is done across the board, companies enjoy an extra boost in sales — an average of 10 percent above and beyond their initial testing and training gains is typical.

The APQ delivers insightful reporting specifically designed to assist with improvement and coaching. It provides a plethora of tools to enable continued improvement through one-on-one coaching that celebrates strengths while stretching the blindspots into more favorable performance.

NEW: Craft Learning Aptitude Survey - Measuring Intelligence to Hire Top Performers

The Craft Metrics Learning Aptitude Survey (CLAS) is 35 questions, an untimed learning aptitude test measuring general intelligence factors, and is the only instrument of its kind to measure both the speed and accuracy of an individual's learning aptitude or intelligence. This is ideal when using the APQ for Hiring and Selection.

  • Studies show general mental ability as the single best predictor of job training success
  • Instantly get an understanding of a persons learning style and how to coach
  • Recommended for high-tech, IT, financial and other industries where products and problems are more complex and technology is faster adapting.

"Intelligence is the major determinant of job performance, and therefore hiring people based on intelligence leads to marked improvements in job performance - improvements that have high economic value to the firm."

Why Does Intelligence Predict Job Performance?

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Download Your Assessment Success Guide & Detailed Sample Reports Today!

The detailed sales assessment delivers vital insight into candidates' (and existing employees) natural aptitude at sales, service, hunting, farming and other positions that drive growth.

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Helping Medium-Sized & Enterprise Companies Achieve Sales Goals. Read Clients & Case Studies ›

Thanks for your help! The "Everybody's in Sales" training in combination with your aptitude testing and analysis has really made a difference in our team. We now have the right people doing the right things and it’s working great. It was well worth the investment and continues to pay off as our sales growth has heated up to +30% in a market that grew only 5-6%!

Chris, CEO, OshKosh Door

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