Build the Ultimate Sales Team

Find The Right Person with a Pre-Employment Aptitude Assessment Program

Hire Naturally Talented Salespeople

Implementing a pre-employment aptitude test program in your company can be one of the wisest investments you could ever make. There are many reasons for this, but one of the primary ones is to avoid making a very expensive decision: hiring someone without natural sales aptitude.

50% of Your Salesperson’s Success is Based on Aptitude

The other half, is based on education and training. Therefore, it is crucial to know your salesperson's aptitude when considering the individual's placement and hiring.

The APQ Helps Define Your Candidate’s Aptitude By Evaluating Their Primary Personality Traits

Once the scores for the basic and secondary personality traits are known, they can be used to determine the candidate’s compatibility for a wide range of sales (inside/outside/hunter/farmer) and office jobs. A good hiring and placement decision will greatly impact your business, so make sure you are using the APQ test to its fullest. Learn more about the sales assessment

Avoid the $250,000 sales hiring mistake

An employment aptitude assessment can help you hire the right person. Hiring the wrong person who lacks the natural ability to sell can cost a large B2B sales company up to $250,000.

It usually takes at least 6 months to figure out that it is the wrong person, plus several more to go through the HR process of firing the person and hiring a replacement. During that time, plenty of expense is incurred in onboarding, training, payroll, benefits, taxes, meal and entertainment accounts — you name it.

But perhaps the biggest financial drain caused by hiring the wrong person without a pre-employment aptitude assessment lies in the lost opportunities that would have closed had a competent person been in the position in the first place.

Even worse, a poor salesperson can chase existing customers and prospects away, leaving a negative gain compared with just leaving the position empty!

High sales aptitude equals higher growth

Over 60 correlation studies show that natural aptitude is the most significant factor in predicting sales success.

In one case, the top 26 sales people in three different companies were all tested with an employment aptitude assessment. They then underwent a sales training regimen, and the results speak for themselves:

Company A

70% Increase in sales over previous year

14 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Company B

30% Increase in sales over previous year

7 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Company C

4% Increase in sales over previous year

3 out of the Top 26 Sales People Tested HIGH for Sales Aptitude

Using Assessments to Target and Improve Sales Coaching

Pre-employment aptitude assessments are useful not only when selecting new hires, but also for use in ongoing coaching. More on using for coaching

Those with high natural sales talent usually have traits that can be tweaked to derive even greater success. When this is done across the board, companies enjoy an extra boost in sales — an average of 10 percent above and beyond their initial testing and training gains is typical.

The APQ delivers insightful reporting specifically designed to assist with improvement and coaching. It provides a plethora of tools to enable continued improvement through one-on-one coaching that celebrates strengths while stretching the blindspots into more favorable performance.

Helping Medium-Sized & Enterprise Companies Achieve Sales Goals. Read Clients & Case Studies ›

The day after your sales training...I put the new techniques you taught me into practice immediately and closed a $300K sale! I know it was a direct correlation to attending your training because some of the techniques were the opposite of what I would have naturally done in that situation with a new prospect. Thank you so much!

David McNeil, Distribution Rep, Kenseal Construction Products


Download Your Free Chapter

Sample chapter includes over 45 Pages of easy-to-implement and actionable techniques & methods.

Download Free Chapter ››
Buy on Amazon ››