The APQ Sales Assessment

What it is, and how it delivers amazing scientific insight on your team & potential hires.

The Sales assessment is a series of 81 questions designed to pull a person's scores, on a scale of 1-100, for each one of the primary personality traits and secondary trait mapping. Those scores are then overlaid on a chart that highlights specific ranges within each trait where success was found most often for that specific position.

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How Our Sales Assessment Works

After completing the APQ, the participant will receive their Primary Trait Scores on a scale of 1-100. Each primary trait score is compared to the ideal (green) ranges for a specific role. Each role will have different ideal ranges for each trait. The participants Role Aptitude Score is determined by how often their primary trait scores are in the green ideal ranges.

There are over 20 roles included in the APQ ranging from sales, administrative and management positions. By taking the APQ one time, a participant will receive a Role Aptitude Score for every position, giving them insight into their natural talent for each role.


APQ Pricing:

Single APQ $150

APQ Volume Pricing:

10 APQ's $130
25 APQ's $120
50 APQ's $110
100 APQ's $100

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Powerful, Detailed Sales Assessment Reports

Compatibility Chart

  • Shows the candidate compatibility score for the role
  • Gives a job description of the role selected
  • Shows the primary traits and their relation to the ideal/moderate/low ranges
  • Provides follow up interview questions for the "red zones"

Snapshot (Sales/Non Sales/Management options available)

  • Defines the nine primary traits and displays the candidates score low/mod/high
  • Defines ten secondary performance traits that are a combination of 3 or more primary traits. Used to help further understand how to manage the individual
  • Defines your personality type: Reflective "Thinker," Directive "Driver," Expressive "Communicator," or Supportive "Helper"

Coaching Report (available for sales and non-sales)

  • Includes descriptions of the nine primary and ten secondary traits
  • Provides in depth coaching recommendations for each of the primary traits, highlighting strengths, challenges and coaching recommendations

TeamBuilder Report

  • Similar to SalesBuilder but with an emphasis on communicating with colleagues instead of selling to buyers
  • Describes your four behavioral styles
  • Describes your natural response to stress
  • Tips for communicating with other personality types
  • Career recommendations

SalesBuilder Report

  • Identifies your selling style and learn to "match" or "stretch" to your buyer's style
  • Identifies your four behavioral styles based on specific combinations of eight of the primary traits (*note: Good Impression scale is used for identifying your probability of "gaming" the results as well as assessing your receptivity to coaching and is not included the behavioral styles)
    • Temperament - Intensity & Need to Analyze
    • Ego Style - Drive for Recognition & Need to Serve
    • Social Style - Assertiveness & Interpersonal Trust
    • Primary Need - Independence & Optimism
  • Describes your Primary Personality Selling Style in depth with improvement opportunities and your natural response to stress.
  • Selling Versatility - Describes your most challenging buyer to sell to. Provides suggestions to adapt your strengths to communicate more effectively with your customer and make more sales

Helping Medium-Sized & Enterprise Companies Achieve Sales Goals. Read Clients & Case Studies ›

Finally, Something Useful in Your Inbox

Easy to implement Sales Tips and Resources Twice a Month

The day after your sales training...I put the new techniques you taught me into practice immediately and closed a $300K sale! I know it was a direct correlation to attending your training because some of the techniques were the opposite of what I would have naturally done in that situation with a new prospect. Thank you so much!

David McNeil, Distribution Rep, Kenseal Construction Products

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