October 9, 2018


Pick up any business trade paper or browse any of the articles on websites such as Forbes, Entrepreneur, Inc., Bloomberg, and dozens of others, and you will no doubt encounter stories about how self-made people endured years of failure and rejection, yet somehow made lots of money. These people were resilient and did not quit despite many wrong turns. How would you like to achieve their sales success without going through all their pain?

In the same way modern travelers no longer need traverse uncharted waters thanks to earlier explorers and the maps they drew, navigating the world of business and selling does not have to involve so many trials and tribulations because guides exist. They are called sales consultants.
Sales consulting services can help transform your existing scene into a thriving one. Here are some of the ways they do so.

Bring a fresh set of eyes to your problems

So many businesses fail because of tunnel vision by managers and executives. They stubbornly refuse to listen to the people closest to the customer (salespeople) and think they know what’s wrong with the business (namely: all their salespeople stink). Here is something these leaders should consider: if they really knew what was wrong with them, it wouldn’t be wrong with them – they would just fix it!

Sales consulting services bring a fresh set of eyes to your problem. Rather than tell you what you want to hear, an honest consultant will cut through the ego and probably bring up some painful points which are hard to confront. Addressing these or not, will make or break your business.

Stop reinventing the wheel

The best sales consulting services have already seen your issue and solved it or know someone else who has. This saves a lot of time because you can simply adopt the successful solutions they recommend, rather than experiment endlessly. It’s like my earlier explorer analogy: why waste time hacking through the brush when a map shows a clear path to your destination? Leverage the hard-won knowledge of earlier business “explorers” and go farther without all the trouble.

Connect you with their network

Rather than try to source solution providers on your own, sales consulting services can connect you with members of their network who can assist you, which economizes time and effort. It also improves the chances of working with best-in-class vendors as they have already been vetted by the sales consultant. Need branding help, or a new accounting system? Perhaps you are opening up a new call center and are looking for an RPO provider. Sales consultants are usually pretty well-connected in their local area, and can furnish a referral with a quick swipe on their smartphone.

Good sales consulting services are worth their weight in gold, and this is borne out by their many successes and the fact that it’s a multi-billion-dollar industry utilized by the most successful companies in the world. Work with one who understands your needs and who fits your budget, and you will reap the benefits for years to come.