Why is Sales Training in Washington DC So Important?

March 29, 2016


Washington DC is one of the most important centers of power in the world. While associated mainly with our federal government and our military command, DC also has a thriving business economy which provides a living to millions in the surrounding area.

A thriving economy relies, of course, on the salespeople who drive the engine of commerce and trade. With such high rewards comes fierce competition, and that means that anyone who seeks to do business in the area needs training to gain a competitive edge in this unique sales climate.

Let’s explore a few reasons why sales training in Washington DC is so important, and how your firm can get started without a lot of hassle.

Selling to the Government and Its Contractors Require Special Skills.

If you want to succeed in selling to the government, be prepared to navigate multiple layers of bureaucracy and learn hundreds of new acronyms. This world can be intimidating for newcomers, but good sales training in Washington DC will increase your comfort level when contacting decision makers and presenting proposals.

Washington DC is a relationship-based town.

If your relationship selling is a bit rusty, you need sales training in Washington DC in order to survive here. That’s because “who you know” is incredibly important.
Relationship-based selling means becoming a trusted advisor and really delivering the right solutions to help your customer. Transactional-based selling is of limited use in DC.

Competition is fierce in Washington DC.

Just one contract won can keep a firm in the black for years. Due to the lucrative nature of landing a cushy contract – you will have a lot of competition.
Maximize your chances at winning the bidding and proposal game by attending sales training. Even if your firm is new to the Washington DC area, the training can level the playing field and you can land that big contract despite other firms being longer established.

Training speed things up.

Like I said, it takes relationships, navigating the red tape, and beating more experienced firms in order to make a living selling in the nation’s capital. Sales training in Washington DC speeds things up greatly by shortening the runway to the first closed deal. Trainees avoid the mistakes so many who are new to the area make, which increases their confidence and effectiveness.

Considering the revenue a contract from a big firm provides, you will find an excellent ROI from your sales training investments. And for even greater return, consider adding personalized coaching from those who have been in the trenches selling in this hectic and competitive marketplace.

Asher Strategies is headquartered in Washington DC. We are experts in government sales, and know the ins and outs of dealing with vendors and contractors in the DC area and vicinity. We would love to set you up with a free consultation to discuss your sales training needs – just send us an email or call today and we will set up a no-hassle plan for you to receive the training you need.