How Do I Know the APQ Assessment Will Guarantee I Won’t Make the $150K Hiring Mistake?

All too often a sales manager will hire a candidate on shallow premises, such as a polished appearance and impressive resume. Many assume that if an applicant can sell themselves into a job, they surely can sell whatever widgets a company offers. This hit-or-miss approach usually fails, and the sad part is that it often How Do I Know the APQ Assessment Will Guarantee I Won’t Make the $150K Hiring Mistake?

Why Is Corporate Sales Training Still Important Even When You Have a Strong Brand?

Coca-Cola, Nike, Microsoft, Apple, General Electric, and Disney. These are some of the strongest, most enduring brands on Earth. Yet, despite the potential for their products to practically sell themselves, each one of these companies uses corporate sales training programs extensively. Why? There are several reasons why I think that major corporations still invest quite Why Is Corporate Sales Training Still Important Even When You Have a Strong Brand?