When adjusting from a product-oriented sales organization to a customer-centric one, customer relationship management (CRM) processes and software take on great importance. In fact, the CRM system is so important, it should not be implemented without buy-in from the entire company, especially top management.
Without complete buy-in, the system breaks down and vital data is kept on spreadsheets or yellow sticky notes, rather than entered into the shared database where it can be used for maximum impact.
This is where sales consulting services like Asher Strategies come in. Not only can we help implement a CRM solution and devise a strategy for getting maximum ROI from the system, we can also help show your sales team the value of CRM and how it truly saves them time and effort so they can focus on making more money.
CRM tools provide many benefits to adopters, including:
As mentioned earlier, buying a CRM package is only the beginning. The most important part is to successfully integrate it into your organization. In some companies, the culture might be hard to change, and many end-users will mistakenly assume CRM's will result in more work, not less. This will frustrate any efforts to get the system widely adopted.
A sales consulting service like Asher can do most of the heavy lifting in getting end-user buy-in. We will work with you to develop a plan which might include some of the following:
Another thing sales consulting services can help with is deciding whether an on-site platform works best for your company or whether a cloud-based CRM offering makes more sense.
Asher Strategies’ sales consulting services will take away much of the pain of moving to a customer-centric model, including setting up and getting employees to use a CRM software.
If you are struggling in this area, allow us to put together a proposal to solve this. Over 50,000 salespeople and well over 1,000 companies that have availed themselves of our solutions can attest to our effectiveness.
We’ve helped them improve their sales operations to make more money. Now give your company a turn!
Richard Lenahan, President, Praxis