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Salespeople must know how to close a deal in the face of tough objections. First, they must understand the difference between a valid objection, often referred to as a condition, as opposed to simple mental resistance – usually composed of irrational fears. Conditions are those things which make the deal impossible to close at the … Close that Deal in the Face of Tough Objections
I recently had a phone call with content marketing expert and blogger Willie Pena to talk about my new book, Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. We spoke for about 20 minutes, and we figured it might be of some use as a quick free educational podcast for salespeople looking … John Asher Discusses How to Close a Deal with Close Deals Faster
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