Business Growth Processes - Asher Strategies Sales Training Blog
✕
  • Assessments
    • Sales Aptitude Assessments
    • Why Assess
    • For Hiring & Pre-Employment
    • For Emotional Intelligence
    • For Coaching & Development
    • About the APQ
    • Job Profiles
    • Pricing
    • Sample Reports
  • Training
    • Public Seminar Schedule
    • Private Training
    • Why ASHER Training
    • Training On-Demand
    • Skills Reinforcement
    • Government Contractors
    • RAMP Program
    • Case Studies
    • Sales Training Downloads
  • Coaching
    • ASHER Solution Partner
    • Coaching Programs
  • Keynote
    • Sales Keynote Speakers
    • Meet the Speakers
  • Videos
    • APQ
    • Client Results
    • Selling to The Old Brain
    • Services for Managers
    • Skills Reinforcement
    • Training for Sales Teams
  • Resources
    • Sales Training Blog
    • Video Portal
    • Close Deals Faster
    • Store
    • Whitepapers
    • Podcasts
    • Sales Tools
    • APQ/CPQ Login
  • About
    • Mission & Vision
    • Management Team
    • Clients & Testimonials
    • Company Partners
  • Twitter
  • Facebook
  • email
  • About
  • Contact
(866) 732-0363   APQ LOGIN
☰
  • Assessments
    • Sales Aptitude Assessments
    • Why Assess
    • For Hiring & Pre-Employment
    • For Emotional Intelligence
    • For Coaching & Development
    • About the APQ
    • Job Profiles
    • Pricing
    • Sample Reports
  • Training
    • Public Seminar Schedule
    • On-Site Training
    • Online Training
    • Sales Keynotes
    • Sales Videos
    • Why ASHER Training
    • Skills Reinforcement
    • Government Contractors
    • RAMP Program
    • Case Studies
    • Sales Training Downloads
  • Sales Managers
    • Sales Manager Toolbox
  • Videos
    • APQ
    • Client Results
    • Selling to The Old Brain
    • Services for Managers
    • Skills Reinforcement
    • Training for Sales Teams
  • Resources
    • Sales Training Blog
    • Video Portal
    • Close Deals Faster
    • Whitepapers
    • Press
    • Podcasts
    • Sales Tools
    • APQ/CPQ Login
  • About
    • Mission & Vision
    • Management Team
    • Clients & Testimonials
    • Company Partners
  • Contact

Business Growth Processes

February 3, 2011


The four major business growth processes for any business involve four words that are thrown around every day within organizations and many times not fully understood or implemented properly.

The first is BRANDING.  What is branding? Why do we need it? Branding is raising market awareness such that when an unqualified lead becomes qualified, they contact you. Wow! That would be great if all our potential prospects already knew our name and as soon as they needed our product, they would call us! Branding is tough and expensive. Especially today with all the messages sent to consumers, how can your message stand out? How are you different? Not only does branding involve raising awareness, but it also involves explaining how you are different from your competitors. Not an easy job, but essential to compete. The good news is with more consumers “looking” for services on the internet, we can “pull” them our way through good Search Engine Optimization…and this is where branding turns into the next growth process, MARKETING.

MARKETING is much overused in business today but the function of marketing is actually quite simple; Get qualified leads. The skill of marketing is to find the right formula of tools and strategies that capture qualified leads. This process is very laborious and requires constant fine tuning as new technologies emerge and new targets are discovered. When solid marketing strategies are in place and qualified leads are produced to the sales department, this second business growth process is complete.

SELLING is the third business growth process. Although much of sales success comes from the natural aptitude of the sales person, it’s also just as important for sales departments to be trained on the Top Ten Skills of Super Sales People and follow a sales process. Many qualified leads die when the sales people are not trained and don’t follow up properly.

ACCOUNT MANAGEMENT is the fourth process. The company has now executed three of the four business growth processes flawlessly and the outcome is a new account. Now it’s time to execute services flawlessly, up/cross sell and ask for referrals.

Organizations that develop, manage and execute these four business growth process are positioned for exponential growth!

Search

Latest Posts

  • No Picture
    Benefits of Hiring a Sales Consulting Firm
    1 month ago
  • sales-consultant
    John A Guest for Sales Game Changers Podcast
    1 month ago
  • What Buyers are Telling Us About Digital Transformation
    1 month ago
  • No Picture
    How to Retain Top Talent and Drive Productivity with Sales Training
    1 month ago
  • 5 Ways the Buyer’s Behavior has Permanently Changed
    3 months ago

ASHER Team Featured on Fox Business

Watch ASHER on Worldwide Business with Kathy Ireland® on Sunday 10/7 at 5:30pm on Fox Business Network as sponsored content Watch More Sales Training Videos ›

Watch More Sales Training Videos

Five Factors of Sales Success

These 5 proven factors for success in sales are a cross between knowledge, drive, and training, and processes. With these sales success factors in alignment, your sales team can join the country’s top producers.

Download the Whitepaper

The Most Relevant Sales Resources in Your Inbox

Easy to implement Sales Tips and Resources Twice a Month

Get Useful Sales Tips ››
Selling Power Award

Contact Us

ASHER Corporate Office
1300 13th Street NW #608
Washington DC 20005

P (202) 469-7489
P (202) 660-0533

Contact Us ››

Quick Links

  • Sales Aptitude Assessments
  • Sales Training
  • Online Sales Training
  • Sales Coaching
  • Sales Motivational Speaker
  • Videos
  • Resources
  • About Us

About

Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

Google Review Badge

© ASHER Strategies | Privacy Policy