Business Growth

Today’s prospects are information seekers who don’t wait for proprietary information from sales people to shape their buying habits. They research online and consume massive amounts of product details and brand information, giving them incredible power and insights that would seem to weaken the impact of sellers. But all is not lost. Changing times call … How to Sell Before You Get a Lead-Marketing Automation

A lot of effort and expense goes into procuring sales leads. In fact, the entire advertising and marketing industries could be said to exist solely to create them in one form or another. As sales professionals, we could do a lot better for our companies and our own personal financial futures if we could manage … Five Essentials for Managing Your Sales Leads in 2014

There are few things as intimidating for green salespeople as the C-level sales call. First, most give up as soon as they encounter a tough gatekeeper. Second, they might never have previously dealt with people in such high positions of authority, and can get self-conscious as soon as they see the expensive furnishings and no-nonsense … 5 Keys to a Successful “C-level” Sales Call

Salespeople obviously do better with warm leads, those which are already familiar with a product or service and which might already have an interest in buying. One of the best, most cost-effective methods for obtaining warm leads is through referral marketing. Referral marketing leverages the power of social influence — you are much more likely … 3 Tips for Increasing Referrals in 2013

You have arrived to your sales appointment on time. You are well-groomed and have prepared a solid, gee-whiz presentation on your iPad. After building rapport, you have listened earnestly to the buyer’s responses to your smooth, guiding questions instead of talking the prospect to death. Things are going great — until you try your close. … Determining the Closing Point: Learn to Recognize the Buyer’s Shift

The “close” is the moment of truth in sales: the time to test whether all of the massive amount of work and dollars spent in marketing, networking, developing coaches, making presentations, and strategizing to make the sale have been worth it. Done right and salespeople make money. Done poorly, and it means they go back … Three Powerful Closing Approaches for B2B Sales

Cold calling has always been a pain point for sales people, due to the high rejection rate and the sheer amount of work involved in order to get just one viable lead. So, it is fair to say the practice faces some resistance. This is why salespeople who do cold-call dedicatedly can do so well … 3 Quick Tips for Prospecting Without Cold Calling

In the world of sales training, there are lot of opinions on what works and what doesn’t. In reality, the only way to tell is by testing something out personally and seeing if it results in more closed sales, higher commissions, and happier customers. With that being said, there are some sales tips and tricks … Sales Tips and Tricks to Avoid

In the quest to better their selling skills, some sales professionals might resort to all sorts of gadgetry; from smart phones and tablets, to special apps supposedly designed to help them close more sales. Too many of them seek out the latest “surefire” gizmo while neglecting to use one of the most powerful pieces of … Selling Skills: How Much Time Do You Spend Actually Listening?

Sales and marketing training specialists these days tend to focus on content creation and social media as the most effective ways to build a brand and make yourself known to the world. While the stats on the number of “engaged visitors” gained by many businesses through content marketing and social networking are impressive, especially when … How to Win in Sales Using Effective E-Mail Techniques