Podcasts

  There’s been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The growth of this knowledge is really just exponential. If you go to Wikipedia and type in cognitive bias, see there are 184 … Six Most Important Cognitive Biases for Salespeople to Master

Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent’s latest book, “A Daily Dose of Sales Wisdom“. This takes us to an important distinction regarding being nice can be unkind. What Vince means is that honesty is … Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary

Fred Diamond: John has been a frequent guest. He’s the Alec Baldwin of the Sales Game Changers podcast, for you SNL fans. John, I believe maybe this is your sixth appearance on the Sales Game Changers podcast. John was also the Institute for Excellence in Sales Member of the Year 2021. John, you’ve helped so … John A Guest for Sales Game Changers Podcast

In this final piece of John Asher’s series on Digital Transformation. Do you think your company has already been digitally transformed? How about your sales team? This isn’t just for larger companies. Smaller companies are in trouble because with AI, it’s easier and almost effortless for larger companies to dominate the areas that were formerly … What Buyers are Telling Us About Digital Transformation

Did you know that 10% of buyers will spend up to a million dollars a year per transaction without ever speaking to a sales rep? 30% will buy up to have a million per transaction without ever speaking to a rep. Digital transformation is here to stay. For many companies, it’s a game of catch-up. … 5 Ways the Buyer’s Behavior has Permanently Changed

John talks about the 1/3, 1/3, 1/3 rule. People are interacting with buyers 1/3 of the time in person, 1/3 of the time on a remote platform like Zoom or the final 1/3 of buyers are just buying themselves on companies’ websites, eCommerce sites, interactive portals, sometimes even mobile apps. All that face-to-face we were … The Five New Skills Sales Professionals Need

This Asher Sales Sense Podcast – “Building Sales Pipeline with Cold Calling, Podcasts, and Video” – features host John Asher with guest Collin Mitchell, Chief Revenue Officer of Salescast, the only fully-managed tech and service stack offering an end-to-end thought leadership platform. Collin Mitchell is also the host of the Sales Transformation Podcast. Many sales … Building Sales Pipeline with Cold Calling, Podcasts, and Video

This Asher Sales Sense Podcast – “Selling with Authentic Persuasion” – features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship business cultures. My Core OS is built to help update your personal/corporate operating systems to drive … Managing Burnout and Stress To Help Your Team Perform at Their Best

This Asher Sales Sense Podcast – “Selling with Authentic Persuasion” – features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting Group and the author of the book with the same name as this episode’s title – … Selling with Authentic Persuasion

Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can … Sales Acceleration through Connecting Technical and Business Value