John Asher

Top Salesperson

The top salespeople have the following profile based on five factors. 1. They are “knowledge giants”. They know what they are talking about. They have a perfect understanding of their product or service.  They understand their competition and the competitive landscape.  They come across to prospects as ‘go to’ people because they really know what The Profile of a Top Salesperson

Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.”  The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach What’s not clicking in companies that are sales-challenged?

They are product experts. They know the ins and outs of what they sell, as well as their competitors’ offering and their customers’ businesses as well. They are born with a natural talent for selling. They have sold their entire   lives even if they do not realize it (parents, teachers, friends, etc.) They have had Twenty Things About Elite Salespeople.  How Many Do You Practice?

There’s been an international consortium of neuroscientists in 70 countries, sharing their research and studies in the cloud.  The growth of this knowledge is exponential.  If you go to Wikipedia and type in cognitive bias, there are 184 of them.  Asher Strategies has analyzed all of them and boiled them down to 15-20 that apply Understanding Neuroscience Helps Salespeople Sell

The DISC assessment has been a go-to tool for assessing the personality style of job applicants and current employees across many industries since the early 1970’s. The assessment is named after the four major personality styles:  Dominance, Influence, Steadiness, and Conscientiousness. It is thought that by testing someone and plotting their answers against DISC’s established Why you should not rely on the DISC assessment to hire salespeople

Sales Training Fails

We have all heard the phrase ‘practice makes perfect’ before. Well legendary Green Bay Packers coach Vince Lombardi saw the flaw in this expression. Lombardi said that, “Practice does not make perfect. Only perfect practice makes perfect.” While Lombardi was speaking about football specifically, it is clear this phrase can be applicable to so much Reasons Why Sales Training Fails

Benefits of Organization-Wide Sales Training and Coaching

When most people think of sales training, they view it as something that exclusively benefits salespeople. I mean it only makes logical sense right? Sales training is just for salespeople. Wrong. Sales training has lessons and benefits that can help everyone inside an organization. Sales methodology is the backbone of any innovative enterprise. The bottom Benefits of Organization-Wide Sales Training and Coaching

Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent’s latest book, “A Daily Dose of Sales Wisdom“. This takes us to an important distinction regarding being nice can be unkind. What Vince means is that honesty is Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary

5 Ways to Measure the Performance of a Sales Manager

Sales is a results driven business, there is no way around that. Salespeople’s performance is often measured under a microscope every month, quarter, and year. Applauded when they surpass goals and criticized when they fall short, it’s easy to measure the performance of a salesperson. Go one step above them though, and things get a 5 Ways to Measure the Performance of a Sales Manager

Best B2B Training

You have just decided that you want to invest in your employees, and you want to award them with a top-notch B2B sales training program. If you search up sales training programs on the internet, you’ll get thousands of results. How do you know where to start? How do you know which programs are worth Sales Training Program – How to Choose The Best B2B Training


Close Deals Faster

The online, self-serve, premier training from Asher available for you, your team and your entire organization.

Close Deals Faster

Self-Paced Online Training

View Course

Close Deals Faster

Premium Version

View Course

Free Trial - Close Deals Faster Online Sales Training Program

Ready to take your sales skills to the next level? Get a taste of success with Asher Strategies' Online Sales Training Program.

Start Your Free Trial

Companies partner with ASHER Strategies, a growth strategy consulting firm, to develop consistent, scalable, measurable ROI and top line revenue growth through sales training, marketing, and process improvement.

Google Review Badge
Contact Us

ASHER Corporate Office
1300 13th Street NW #608
Washington DC 20005

(202) 469-7489

Contact Us
Stay Connected