Sales Playbook: 10 Key Items to Include

A master salesperson never stops learning; he refines and adapts his techniques to be ready for any situation and prospect. However, the basic and best practices of top salespeople can be learned early and should be collected and distributed to a sales team in the form of a sales playbook. Every sales department leader should Sales Playbook: 10 Key Items to Include

How to use your entire organization for sales and marketing process improvement

Whether employees directly sell products and services or not, managers should develop the attitude that they nonetheless are “selling” the company at all times, no matter if they are secretaries, the computer guy, or service desk workers. The customer can be inspired to buy based on any exposure — and that exposure should reinforce the How to use your entire organization for sales and marketing process improvement

Learn How to Sell From How You Buy – Matching Your Sales Process to the Buyers Process

Modern buyers are not as dependent on salespeople as before. They self-educate, research and meticulously compare when it comes to product and brand information online. Because of this, salespeople are involved less and less in the early stages of the buying cycle for most B2B prospects. In fact, according to the Corporate Executive Board (CEB) company, buyers are 57 percent done with the sales process before seeking out a salesperson.  To combat Learn How to Sell From How You Buy – Matching Your Sales Process to the Buyers Process

7 Tips to Great Cold Calls – Sales Calls

No phone call is more intimidating for inexperienced sales people than the cold sales calls to a prospect unfamiliar with them or their company. A salesperson always hopes for the best reception when punching in phone numbers for sales calls. Sometimes, however, salespeople must motivate themselves into a spirit of unflinching bravado so they can 7 Tips to Great Cold Calls – Sales Calls