What’s not clicking in companies that are sales-challenged?

Confusing the roles of branding, marketing, sales and customer service. “It’s actually a fairly simple distinction.”  The objectives of each process are: Marketing: Obtaining qualified leads through: Branding (you are trusted) PR (you are relevant) Digital marketing (outbound) (you are engaged) Digital marketing (inbound) SEO & SEM, etc. (you are found) Social media/social networking outreach What’s not clicking in companies that are sales-challenged?

Why you should not rely on the DISC assessment to hire salespeople

The DISC assessment has been a go-to tool for assessing the personality style of job applicants and current employees across many industries since the early 1970’s. The assessment is named after the four major personality styles:  Dominance, Influence, Steadiness, and Conscientiousness. It is thought that by testing someone and plotting their answers against DISC’s established Why you should not rely on the DISC assessment to hire salespeople

Selling Power Top Sales Consultant for 2022

We are thrilled to announce for 2022, Selling Power has selected Asher Strategies as one of the most influential sales training companies in Washington DC. Selling Power, the prominent digital magazine for sales managers and VPs, mentioned Asher’s professionalism and dedication to their clients was impressive. According to the company, “Asher has provided the most constructive, results-oriented, Selling Power Top Sales Consultant for 2022

Online Sales Training Success

Recent events have made online sales training more important than ever. Until the coronavirus pandemic is over, it remains the only form of meaningful personal sales training for many salespeople and executives across the country. I recently recorded an episode for our Asher Sales Podcast called “Seven Elements of Crazy Good Online Sales Training” where Online Sales Training Success

Sourcing Best Practices Infographic

We would like to thank The Hire Talent for the fantastic InfoGraphic. The Hire Talent is a pre-employment assessment testing service, offering a broad range of behavioral and competence-based assessments in order to hire the best talent on the market.  

How to make sales training workshops more effective by being harder

Many companies accomplish sales force training via sales training workshops. These are valuable services, but sometimes trainees don’t realize the full potential of the training despite the excellence of the instructors and curricula. In previous blog posts, I have covered many things you can do to increase retention and application. These include: Role play Individual How to make sales training workshops more effective by being harder