The corporate sales training programs not only test for aptitude and teach the proper skills based on the role an individual is most suited for, but also take into consideration the size of the company he or she works in.
Here are some of the challenges which companies of different sizes face, as well as a sampling of the solutions and results obtainable with corporate sales training programs.
These comprise the vast majority of businesses, and are usually defined as having one to 99 employees.
With an effective corporate sales training program in place, small businesses should be able to expand their customer base and attract better talent to its ranks, setting them on the road to real growth.
Mid-sized companies have from 100 to 1,000 employees, and might have several business lines in operation.
Mid-sized businesses with corporate sales training programs enjoy the perks of larger “war chests” compared with their startup phase, and can successfully diversify their product and service offerings to capture new areas of business, provided they train their sales force to execute the campaigns.
The results of the corporate sales training program should be the capacity to expand into new, overseas markets while capturing more business in existing areas.
Even though the above sales training size considerations are useful guidelines, each company should still be evaluated on its own merits and situation. Cookie-cutter sales management training solutions simply do not deliver optimum results.
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Kevin Gallagher, Vice President, Information Technology Group Aegis Research Corporation
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