What is the Best Environment for a Sales Call?

June 12, 2014

A lot of factors can influence whether a sale closes or not. Sometimes, the environment where the sales call itself takes place can help or hurt chances. While you don’t see average salespeople putting much time into arranging the right physical environment and ambience for a meeting, the top ones do.... read more

Sales Training Programs by Asher

May 29, 2014

Asher Strategies has executed sales training programs for well over 50,000 sales professionals in more than 1,200 companies, across many industries. Through training such a diverse group of people, we’ve received feedback on what works for different sales organizations and have developed solutions to meet those different needs.... read more

The Power of Webinars in Sales

May 14, 2014

Low-cost and easy-to-produce, webinars can expand a business and increase sales revenues in multiple ways.  Delivering high-demand and high-caliber content, these live presentations have the potential to create both current and residual revenue because they can be recorded and later posted on slide-friendly or video-friendly social media, such as Slideshare or YouTube. They can also be offered as downloads on a website.... read more

5 Ways to Generate Leads for a Sales Team

May 13, 2014

Every sales team requires several different lead generation tactics to leverage so they never have to lean on just one. Fortunately, technology is making it easier than ever to source leads from multiple channels. Sales managers seeking to provide more sales team leads probably already know about the following five strategies, but most tend to “hobby horse” and just work their favorite one or two.... read more

How to Sell Even Before You Get a Lead

May 8, 2014

Today’s prospects are information seekers who don’t wait for proprietary information from sales people to shape their buying habits. They research online and consume massive amounts of product details and brand information, giving them incredible power and insights that would seem to weaken the impact of sellers. But all is not lost.... read more

5 Sales Skills Questions to ask a Sales Person

May 7, 2014

Sales meetings are an excellent time for sales managers to test the product acumen of sales associates and verify they are using top sales skills to serve prospects properly. Whether in a one-on-one conference before a salesperson meets a major client or at a sales team meeting to assess performance, here are five questions to ask (in a helpful, not accusatory way) that can motivate salespeople to improve their knowledge and skill set.... read more

5 Signs of a Great Sales Manager

May 6, 2014

A great sales manager must be diverse enough to be everything from an instructor to a mentor to a therapist.  As leader of a sales team, he or she must be able to bond well with different personalities and navigate the politics of the sales department to create a team that effectively rockets through a sales cycle, cultivating the best leads, generating high revenue and becoming super sellers.... read more

Importance of Product Knowledge in Sales

March 21, 2014

Product knowledge in sales is a prime requisite for any sales associate. A seller armed with knowledge of every feature and nuance of his company’s brand offerings conveys a sense of authority and competence. Customers are more likely to trust him, believe the claims in his presentation and be willing to close on a sale.... read more

7 Tips to Great Cold Calls – Sales Calls

March 18, 2014

No phone call is more intimidating for inexperienced sales people than the cold sales calls to a prospect unfamiliar with them or their company. A salesperson always hopes for the best reception when punching in phone numbers for sales calls. Sometimes, however, salespeople must motivate themselves into a spirit of unflinching bravado so they can break through the impatient, curt or dismissive tones that can come from any lead being contacted out of the blue.... read more

How Do You Make Sales Training Effective?

March 14, 2014

Great sales instruction can equip sellers with confidence, technique and the product information necessary to dominate in their territory.  Sellers use training programs to learn the company culture, adjust to required technology or software, and master methods for handling clients.  Sales leaders can use the following five tips to design programs that make sales training effective.... read more

Common Errors of Sales Managers

March 12, 2014

With an entire sales team looking to them for direction, sales managers must be leaders and coaches, offering daily advice, kudos and tools to augment sales growth.  Sometimes they are even psychologists who must skillfully manage different personalities while addressing problems and setting standards to achieve results in any given sales territory.... read more

How to Sell Before You Get a Lead-Marketing Automation

March 7, 2014

Today’s prospects are information seekers who don’t wait for proprietary information from sales people to shape their buying habits. They research online and consume massive amounts of product details and brand information, giving them incredible power and insights that would seem to weaken the impact of sellers. But all is not lost.... read more

Customer Feedback – How Often and What to Ask

March 5, 2014

Customer feedback provides key direction to business owners, shaping the future decisions and encouraging product improvement or product experimentation. Figuring out how, when and what tools to use to gather customer feedback can be daunting. However, customer feedback training can prepare any salesperson with the right tools and tactics to get the most useful responses from customers in order to measure client satisfaction.... read more

How to Identify Top Sales Skill Training Influencers

March 3, 2014

Books, classes and conferences are not the only venues for sales skill training. Sometimes the greatest teaching resources are the top power players in any field. By identifying, reading about, listening to, interacting with or merely following these influencers on social media, sales professionals can benefit from the experience and wisdom of experts.... read more

Hiring a new salesperson? 3 essentials for hiring a winner!

February 28, 2014

Finding a great salesperson who has a fantastic attitude and a history of great results can be difficult. Companies have to fight the competition for top talent and sometimes conjure up extravagant benefit packages to lure away premier talent from their current employers.... read more

Digital Marketing: Tips for 2014

February 27, 2014

From Facebook to Procter & Gamble, more companies are throwing their advertising dollars at digital marketing, reducing commitment to other ad forms, particularly print. The trend capitalizes on the unstoppable expansion of website and mobile ads. Digital ads flexibly rely on social media, apps, online video, electronic mail and other Web tools to engage audiences.... read more

How to Keep Your Sales Team Motivated

February 24, 2014

Aborted deals, failed presentations, customer resistance and losing a deal to a competitor are natural hazards of any sales job. Yet, positive energy is so essential to winning over the next customer that salespeople can’t afford to get the blues. The best sales people are self-motivated, but let’s face it: there are times when everyone needs encouragement from someone else in order to bounce back. Managers can keep their sales team motivated by using the following strategies from experts in the sales business.... read more

Marketing and Sales: How to Get Your Teams on the Same Page

February 17, 2014

Marketing and sales professionals have symbiotic relationships with somewhat overlapping duties that can exist in harmony or chaos. For both to function at peak level the two departments must respect each other’s functions while committing to working together to raise revenue.... read more

5 Must-Have Features for a Great Sales Presentation

February 10, 2014

A great sales presentation can make a hesitant prospect turn into an all-in, repeat customer.  It can make people believe in products, be inspired by them and to commit the cash to buy them. The magic is in the delicate art of persuasion.  Everything from the seller,the message, and the props, determines whether a presentation is great, mediocre or a downright failure.... read more

7 Mistakes Most Salespeople Make

February 5, 2014

Technique and tone are key to artfully closing a sale. Despite years of on the job experience, however, many salespeople never truly master their skills.... read more

Transform Your Sales Force and Your Business in 2014

January 31, 2014

Right about this time of year is when the New Year’s resolutions so earnestly made a few weeks ago start to fall apart, as old patterns kick back in. The best way to avoid this, short of a Herculean increase in willpower and discipline, is to enlist some outside help to keep you on track.... read more

Your Best Salespeople May NOT Work In Sales.

January 27, 2014

In my long career as a sales trainer, I have come across many best salespeople in diverse industries that shared a similar story: when they embarked upon the search for a career, sales was the last profession they considered. Many started in other jobs and simply “ended up in sales somehow,” often even outperforming  longtime veterans at their new firms.... read more

Great Tips from the Late Mr. Zig Ziglar

January 23, 2014

A motivational marvel, Mr. Zig Ziglar is author of “Closing the Sale,” a must-read for any salesperson or sales manager of any age.  The amazing thing about Ziglar is that he had a natural instinct for persuasion and finding the right trigger to motivate people. He understood that marketers sell not just the product, but also themselves and certain principles.... read more

25 Different Marketing Channels – The List is Almost Endless

January 22, 2014

Selling successfully these days requires the ability to use many different marketing channels to source business. The reason for this is that prospects’ attention is now spread out over many media sources, rather than being limited to television, radio and newspapers as in the past.... read more

Top 3 New Sales Tips for 2014

January 7, 2014

Most readers of this blog are seasoned sales professionals, managers, and executives with some degree of training and success in the B2B sales world. They have moved beyond the first clumsy phases of a selling career and are now looking to take their skills to a truly professional level and gain an edge.... read more

Need a Keynote Speaker? Why NOT to Use a Speakers Bureau

January 2, 2014

A good keynote speaker will energize an audience while informing it, often being the most memorable part of a conference, and even the main catalyst for positive change among attendees.  Beware: if the speaker is corny or rote, then a bad precedent might be set for the rest of the agenda, killing the message and the motivation you have invested tens of thousands to deliver.... read more

Sales Tips for Holiday Season

December 6, 2013

Most everyone loves the holiday season, except for the majority of B2B salespeople. They worry about making quota and having enough to pay for the holiday bills, faced with prospects who are unavailable or give the old “we are holding off until the New Year to buy anything” objection.... read more

Find the Right Mix of Inside vs. Outside Sales Personnel

November 28, 2013

Every business needs the right blend of talent to successfully market and sell to the various kinds of prospects which exist in its territory. The tendency is to try to fill up a roster with A-type personality, go-getter salespeople. But, just as a football team would fail if it were comprised solely of quarterbacks, so are businesses hobbled if they only hire this kind of salesperson.... read more

Is a Large or Small Sales Consulting Firm Better?

November 19, 2013

Sales consulting firms can help businesses discover the most effective sales processes and techniques for their market, plot a path to recovery, and revitalize a sales force. But when looking for a suitable firm, you might want to try a small one.... read more

Make Your CRM Actually Work with Sales Consultancy Services

November 13, 2013

The emergence of cloud technologies have made an array of powerful tools, including CRM and ERP suites, available to businesses that previously could not afford them. As more information becomes available to businesses and sales professionals, the complexity of these tools continues to increase as well.... read more

What Can I Improve with Sales Consulting Services?

November 8, 2013

Many businesses struggling in a difficult economy have found success by hiring sales consulting services. While each company has its own DNA and improves in different ways, the successes all boil down to establishing a solid framework for finding prospective customers and then using sales techniques to get them involved in the most efficient way possible.... read more

Have More than 100 Sales People? Try “Corporate” Sales Training

November 1, 2013

As your business grows in size, individual sales training and one-on-one coaching becomes too impractical and costly for sales managers to do themselves. If your business utilizes a large sales team, corporate sales training offers a format and structure more suitable for your situation.... read more

What Is a Business Growth Consultant?

October 28, 2013

Business growth consultants are a valuable asset to any business looking to build a solid foundation of growth for their business. By helping to train executives in growth strategies, develop processes and implement expansion plans, these professionals offer the tools to help your business improve focus and establish long-term success for your business.... read more

Five Factors that make a Winning Sales Training Consultant

October 19, 2013

Hiring a sales training consultant is one of the best decisions any company can make. If it is struggling with revenue, training might be the pivotal factor in turning things around. And if it is already doing a fair amount of business, then sales might go into the stratosphere with a properly trained sales force.... read more

The Best Sales Training Programs Compared

October 16, 2013

At Asher Strategies, we know you have choices. There are many programs out there which are useful in training salespeople, and it is often difficult to discern the differences of each at first glance.... read more

5 Simple Sales Strategies to Grow Revenue from Existing Customers

October 4, 2013

One of best ways to throw away money is to neglect existing customers.  A key part of the sales process is interacting with current customers every once in a while to ensure continued satisfaction. If you don’t, they tend to leave you for your competitors, and it takes a lot of money and effort to market to new people to replace them.... read more

How Can a $115 Sales Aptitude Assessment Save You $150,000

October 3, 2013

Regular readers of this blog might wonder why we at Asher Strategies place so much emphasis on giving each and every member of a sales team, from executives on down, a sales aptitude assessment.  After all, most of us pride ourselves on being good judges of character, and a formal interview process should give us more than enough opportunity to gauge whether a prospective employee is a good fit.... read more

5 Keys to a Successful “C-level” Sales Call

October 1, 2013

There are few things as intimidating for green salespeople as the C-level sales call. First, most give up as soon as they encounter a tough gatekeeper. Second, they might never have previously dealt with people in such high positions of authority, and can get self-conscious as soon as they see the expensive furnishings and no-nonsense demeanor many executives display.... read more

7 Reasons Sales Jobs Are Perceived Negatively by Salespeople

September 27, 2013

One of the hurdles sales managers have to overcome in recruiting salespeople is the sometimes less-than-positive image these jobs hold in the marketplace. This has improved greatly over the past few decades, but there are still some improvements to be made.... read more

How to Write a Great Sales Email

September 24, 2013

When contacting customers through email, some companies make the mistake of treating their prospects like robots, and sometimes it shows. While it is impractical to completely write a unique email for every single contact on your email list, there are still ways to grab attention and make the person on the receiving end feel that your communication is more than just another piece of spam.... read more