The Asher Blog

As memorialized in the book and movie Moneyball, Oakland A’s manager Billy Beane revolutionized the way baseball teams selected players through the use of statistics and data analysis. The A’s were able to compete against much richer teams through this competitive edge, which allowed them to eschew tired old ways and “wisdom” used to pick … The Billy Beane Approach – Improve Sales Results with Sales Aptitude Assessments

Great companies have great people working for them, but it can seem daunting to fill up a sales roster without paying a fortune in sign-up bonuses, salary, and perks to attract top talent. And hiring based on simple job interviews can be very hit or miss. For years, I searched for a way to skew … How to Hire the Best Salespeople Using Employment Aptitude Assessments

Pre-employment testing, such as the CPQ Aptitude Assessment, is a must to build a modern, high performance sales team that doesn’t depend on just one or two top producers to drive revenue, but instead works like a finely tuned machine with all parts driving sales. There are certain roles that should be filled with the … Using CPQ Aptitude Assessments to Build a High Performance Sales Team

Pre-Employment testing involves the use of standardized questions, computerized scoring, and scientific analysis to predict on-the-job attitude and performance among job applicants. While no system of testing is 100 percent accurate, since they rely on test takers answering questions correctly and honesty, using them is still far better than subjectively picking people because they “seem … 3 Reasons to use Pre-Employment Testing as a Hiring Tool

While it might just seem like the buzz phrase of the year, social selling is quickly transforming the sales process as we know it. LinkedIn estimates that social sellers generate 45-percent more leads and are 80-percent more productive. Regardless of your market, the impact of those gains is hard to deny. These social selling tips … Social Selling Tips: Three Steps to Leveraging Social Media Directly for Sales

LinkedIn estimates that 1 in 3 professionals around the world maintain a LinkedIn profile. Increasingly, the LinkedIn platform is becoming a prime resource for sales professionals and B2B businesses. With an optimized profile and inside sales training best practices, you can capture the attention of customers and potential leads while you build an invaluable source … Inside Sales Training – Optimizing Your LinkedIn Profile for Supporting Sales

When it comes to optimizing your sales team and boosting performance, a sales consulting firm might seem like the obvious choice. In fact, a quick Google search will net you thousands of professionals and firms claiming that they can catapult your business to the top ranks of your market. But like most aspects of business, … How to Get the Best from Your Sales Consulting Firm

With the sheer scale of many B2B deals, even a single sale can make a huge difference in the bottom line. Corporate sales is a highly competitive field and constantly changing. Staying up to date on corporate sales skills and trends can be the difference between nailing down lucrative multi-year contracts and explaining to the … Boosting the Skills of Your Corporate Sales Team

While you might think that rocking the B2C sales charts means you could easily jump into B2B sales and go after the big score, they are very different skill sets. If you’re looking to improve your B2B sales skills, these B2B sales tips offer insider secrets for improving performance. Use Social Media to Study Your Competition While social media is great for researching markets … B2B Sales Tips: 5 Tips for Developing Your B2B Sales Skills

From the billions of dollars invested in B2B sales training annually, it would seem obvious that it is beneficial.  How can you definitely prove that it is paying off in your own firm? When it comes to choosing a training program, ROI is on everyone’s minds. Here are four ways to help improve the accuracy … How to Measure your ROI and Sales Training Effectiveness